Professional Search Engine Optimization With Aspnet A Developers Guide To Seo
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| Author | : Cristian Darie |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2007-09-04 |
| Genre | : Computers |
| ISBN | : 0470131470 |
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
| Author | : Cristian Darie |
| Publisher | : John Wiley & Sons |
| Total Pages | : 387 |
| Release | : 2007-04-18 |
| Genre | : Computers |
| ISBN | : 0470168900 |
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
| Author | : Karli Watson |
| Publisher | : Apress |
| Total Pages | : 716 |
| Release | : 2009-04-30 |
| Genre | : Computers |
| ISBN | : 1430210737 |
Teaching readers how to best use the free development tools offered by Microsoft to build an online product catalog, this guide offers an intimate understanding of every piece of code they write, enabling them to build their own flexible Web sites with ASP.NET 3.5.
| Author | : Lon Safko |
| Publisher | : John Wiley & Sons |
| Total Pages | : 794 |
| Release | : 2010-10-01 |
| Genre | : Business & Economics |
| ISBN | : 0470912685 |
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
| Author | : Bill Evjen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 1864 |
| Release | : 2011-01-07 |
| Genre | : Computers |
| ISBN | : 1118058682 |
Professional ASP.NET 3.5 SP1 In C# and VB ASP.NET 3.5 brings the power of Visual Studio 2008 along with the multitude of language improvements in C# 2008 and Visual Basic 2008 as well as powerful new technology called LINQ, together with the ASP.NET 2.0 Framework you already know and love. Packed with valuable coverage of ASP.NET 3.5 SP1, this essential resource offers both C# and VB examples throughout the book, and shares new and updated content on the ADO.NET Entity Framework, ADO.NET Dynamic Data, and ADO.NET Data Services. While ASP.NET 3.5 boasts server controls like the ListView and the incredibly flexible GridView, it also includes advancements in AJAX technology combined with JavaScript debugging features in Visual Studio 2008. With this book, a stellar author team covers the new controls in the AJAX toolbox, the back button history, and script combining, and they also examine the new capabilities of WCF including changes to DataContractSerializer. In addition, the accompanying CD-ROM features the entire book in PDF format. What you will learn from this book The concepts underlying the server control and its pivotal role in ASP.NET development How to create templated ASP.NET pages using the master page feature How to work with data from enterprise databases including SQL Server Ways to debug, package, and deploy ASP.NET applications, monitor their health and performance, and handle errors How to retrieve, update, and delete data quickly and logically using LINQ with side-by-side examples comparing LINQ to existing techniques Ways to localize your web site in multiple languages for a world-wide audience Methods for adding AJAX capabilities to your ASP.NET applications The many benefits of the new data access additions Ways to use and extend the Provider Model for accessing data stores, processes, and more What freeware tools you need in Scott Hanselman's ASP.NET Ultimate Developer Tools appendix Who this book is for This book is for programmers and developers who are looking to make the transition to ASP.NET 3.5 SP1 with Visual Studio 2008 and either C# 3.0 (2008) or Visual Basic 9 (2008). CD-ROM includes the full book in PDF format and a selection of 7 Wrox Blox mini e-books including: Internet Explorer 8 and Its Impact on Your ASP.NET Web Sites Jumping from ASP.NET to Silverlight 2 Leverage LINQ in ASP.NET 3.5 Projects Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
| Author | : Imar Spaanjaars |
| Publisher | : John Wiley & Sons |
| Total Pages | : 840 |
| Release | : 2010-07-23 |
| Genre | : Computers |
| ISBN | : 0470881623 |
The definitive programming guide to ASP.NET, by popular author and Microsoft MVP Imar Spaanjaars Updated for ASP.NET 4, this introductory book retains its helpful examples and step-by-step format from the previous version and keeps the style of offering code examples written in both C# and Visual Basic. Beloved author and Microsoft ASP.NET MVP walks you through ASP.NET, Microsoft's technology for building dynamically generated Web pages from database content. You'll discover many improvements that ASP.NET 4 offers over the previous version, such as the ASP.NET MVC framework, Ajax improvements, jQuery support, and more. You'll gradually build a Web site example that takes you through the processes of building basic ASP.NET Web pages, adding features with pre-built server controls, designing consistent pages, displaying data, and more. Popular author and Microsoft ASP.NET MVP Imar Spaanjaars updates you on the latest updates to ASP.NET 4, Microsoft's technology for building dynamic Web pages from database content Shows you how the 4 version differs from ASP.NET 3.5 and reviews its new features, including the ASP.NET MVC framework, various Ajax improvements, jQuery support, and more Spaanjaars's distinct writing style puts you at ease with learning ASP.NET 4.
| Author | : Imar Spaanjaars |
| Publisher | : John Wiley & Sons |
| Total Pages | : 873 |
| Release | : 2014-03-06 |
| Genre | : Computers |
| ISBN | : 1118846966 |
Build your ASP.NET 4.5.1 skills with real-world instruction In this comprehensive guide to getting started with ASP.NET 4.5.1, best-selling author Imar Spaanjaars provides a firm foundation for coders new to ASP.NET and key insights for those not yet familiar with the important updates in the 4.5.1 release. Readers learn how to build full-featured ASP.NET websites using Visual Studio Express 2013 for Web, Microsoft’s free development tool for ASP.NET web applications. Beginning ASP.NET 4.5.1 guides you through the process of creating a fully functional, database-driven website, from creation of the most basic site structure all the way down to the successful deployment of the website to a production environment. Beginning ASP.NET 4.5.1: in C# and VB: Explains how to get started with ASP.NET 4.5.1, including an introduction to Microsoft’s Visual Studio Express 2013 for Web Features helpful examples for designing websites with CSS and HTML and how to overcome common formatting problems Shares techniques for managing server controls in ASP.NET, including standard controls, HTML controls, and data controls Provides real-world tips for creating consistent page layouts throughout your websites Covers practical functionality issues like validating user input, sending e-mail from your website, and processing data at the server Details what the ASP.NET state engine is and why it is important Shows how to access and modify data in a SQL Server database Includes coverage of jQuery, LINQ, and the Entity Framework Explores measures to take for optimal security
| Author | : Aravind Shenoy |
| Publisher | : Apress |
| Total Pages | : 147 |
| Release | : 2016-07-26 |
| Genre | : Computers |
| ISBN | : 148421854X |
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.
| Author | : Michael H. Fleischner |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 146 |
| Release | : 2014-01-03 |
| Genre | : Computers |
| ISBN | : 9781494892449 |
***UPDATE: SEO Made Simple (5th Edition) is Now Available! Visit http: //amzn.to/1PvEcou for immediate access.*** Today's top-selling SEO book, SEO Made Simple(R), has sold more than 30,000 copies and has been recently update with the latest techniques for top rankings - but you must purchase the most recent edition available on Amazon. Google Penguin, Panda, Local search, Mobile, content marketing, and the latest Google algorithm updates have been included. This is not just last year's guide with a new cover but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. SEO Made Simple (4th Ed.) - Search Engine Optimization Strategies for Dominating Google, the top-selling search engine optimization guide of all time, has been completely updated for 2014 including information on the Hummingbird Update, Penguin 2.0, and much more. The latest Google algorithm updates have been included to help you achieve search engine optimization dominance. This is not just last year's guide with a new cover but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website, blog, or video (4th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 27 new pages of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today's top-selling search engine optimization guide for good reason. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
| Author | : C. P. Kumar |
| Publisher | : C. P. Kumar |
| Total Pages | : 77 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
"A Guide to SEO Executive Skills" is an essential companion for navigating the dynamic world of search engine optimization. This comprehensive guide explores the fundamentals of SEO, from understanding search engines to practical strategies like website analysis, keyword research, and on-page optimization. It delves into technical skills, ethical practices, and advanced SEO strategies, offering insights for both beginners and seasoned professionals. Whether you're optimizing content or tracking performance, this book provides a roadmap for success in the evolving field of SEO, making it an indispensable resource for those aspiring to excel in their roles and explore career growth opportunities.
