Your Future in Public Relations
| Author | : Edward L. Bernays |
| Publisher | : |
| Total Pages | : 158 |
| Release | : 2013-10 |
| Genre | : |
| ISBN | : 9781258975234 |
This is a new release of the original 1961 edition.
Profession In Public Relations And The Professionalization Of Public Relations Through Organization
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The Public Relations Handbook
| Author | : Alison Theaker |
| Publisher | : Routledge |
| Total Pages | : 377 |
| Release | : 2004-08-02 |
| Genre | : Business & Economics |
| ISBN | : 1134369220 |
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Public Relations Ethics and Professionalism
| Author | : Johanna Fawkes |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2014-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1136223754 |
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Professionalizing Public Relations
| Author | : Kate Fitch |
| Publisher | : Springer |
| Total Pages | : 172 |
| Release | : 2016-07-29 |
| Genre | : Business & Economics |
| ISBN | : 1137573090 |
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.
Public Relations Theory
| Author | : Carl H. Botan |
| Publisher | : Routledge |
| Total Pages | : 325 |
| Release | : 2017-10-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351225723 |
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
The Rise of Professionalism
| Author | : Magali Sarfatti Larson |
| Publisher | : Univ of California Press |
| Total Pages | : 328 |
| Release | : 2023-11-10 |
| Genre | : Social Science |
| ISBN | : 0520323076 |
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1977.
Public Relations
| Author | : Jacquie L'Etang |
| Publisher | : Psychology Press |
| Total Pages | : 509 |
| Release | : 2006 |
| Genre | : Public relations |
| ISBN | : 0805846174 |
This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Public Relations in Britain
| Author | : Jacquie L'Etang |
| Publisher | : Routledge |
| Total Pages | : 311 |
| Release | : 2004-07-22 |
| Genre | : Business & Economics |
| ISBN | : 1135649758 |
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
The Global Public Relations Handbook
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 601 |
| Release | : 2003-06-20 |
| Genre | : Business & Economics |
| ISBN | : 1135645493 |
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Public Relations and Communication Management
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 431 |
| Release | : 2013-06-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136159266 |
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
