Production And Manufacturing System Management Coordination Approaches And Multi Site Planning
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| Author | : Renna, Paolo |
| Publisher | : IGI Global |
| Total Pages | : 376 |
| Release | : 2012-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466620994 |
"This book presents relevant theoretical frameworks and most recent research findings in this area, providing significant theories for research students and scholars to carry out their continuous research as well as practitioners who aim to improve upon their understanding of distributed production planning"--
| Author | : Asteris, Panagiotis G. |
| Publisher | : IGI Global |
| Total Pages | : 867 |
| Release | : 2015-07-13 |
| Genre | : Technology & Engineering |
| ISBN | : 1466682876 |
Rehabilitation of heritage monuments provides sustainable development and cultural significance to a region. The most sensitive aspect of the refurbishment of existing buildings lies in the renovation and recovery of structural integrity and public safety. The Handbook of Research on Seismic Assessment and Rehabilitation of Historic Structures evaluates developing contributions in the field of earthquake engineering with regards to the analysis and treatment of structural damage inflicted by seismic activity. This book is a vital reference source for professionals, researchers, students, and engineers active in the field of earthquake engineering who are interested in the emergent developments and research available in the preservation and rehabilitation of heritage buildings following seismic activity.
| Author | : Wang, John |
| Publisher | : IGI Global |
| Total Pages | : 481 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645075 |
"This book examines related research in decision, management, and other behavioral sciences in order to exchange and collaborate on information among business, industry, and government, providing innovative theories and practices in operations research"--Provided by publisher.
| Author | : Nas?r, Süphan |
| Publisher | : IGI Global |
| Total Pages | : 340 |
| Release | : 2015-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466682329 |
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
| Author | : Christiansen, Bryan |
| Publisher | : IGI Global |
| Total Pages | : 588 |
| Release | : 2013-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1466647507 |
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
| Author | : Wu, Mei |
| Publisher | : IGI Global |
| Total Pages | : 326 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645792 |
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 347 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645113 |
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
| Author | : Singh, Surabhi |
| Publisher | : IGI Global |
| Total Pages | : 251 |
| Release | : 2017-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1522526579 |
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
| Author | : Schiuma, Giovanni |
| Publisher | : IGI Global |
| Total Pages | : 278 |
| Release | : 2016-12-28 |
| Genre | : Art |
| ISBN | : 1522520511 |
Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.
| Author | : Zhou, Molly Y. |
| Publisher | : IGI Global |
| Total Pages | : 361 |
| Release | : 2015-03-31 |
| Genre | : Education |
| ISBN | : 1466683228 |
Despite modern technology and the focus on international business striving to make the world a smaller place, many organizations still struggle with the need for diversity and multiculturalism. This issue is also present in academia, as women of color and those previously perceived to be in the ethnic minority continue the journey to become the educators and leaders that universities need. Supporting Multiculturalism and Gender Diversity in University Settings examines the experiences of some of these female leaders and what they learned in their rise through education and academia. Highlighting stories of feminism, race, and what it means to use these life lessons in the classroom, this book is a valuable resource for higher education administrators, policymakers, and women professionals everywhere.
