Proceedings Of The Society For Consumer Psychology 2005 Winter Conference
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| Author | : Man-Tak Leung |
| Publisher | : Springer |
| Total Pages | : 347 |
| Release | : 2018-02-27 |
| Genre | : Psychology |
| ISBN | : 9811080348 |
This book is a compilation of the best papers presented at the 2017 edition of the Singapore Conference of Applied Psychology (SCAP), an event held annually in Singapore. Discussing the latest innovations, trends, concerns, practical challenges encountered and the solutions adopted in the field of applied psychology, it is a valuable resource for academics, researchers and practitioners wishing to keep themselves up to date with the state of the art in the field.
| Author | : Curtis P. Haugtvedt |
| Publisher | : Psychology Press |
| Total Pages | : 1784 |
| Release | : 2018-12-07 |
| Genre | : Psychology |
| ISBN | : 1136676201 |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
| Author | : Magdolna Lehmann |
| Publisher | : Lingua Franca Csoport |
| Total Pages | : 317 |
| Release | : 2019-03-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9634293077 |
A collection of studies in applied linguistics
| Author | : Astrid Müller |
| Publisher | : Routledge |
| Total Pages | : 307 |
| Release | : 2011-01-07 |
| Genre | : Psychology |
| ISBN | : 1136895272 |
Rooted in research and clinical practice, Compulsive Buying examines the drive that compels people to compulsively purchase and hoard their acquisitions. The authors and contributors cover the entire scope of this behavior and discuss what clinicians need to know in order to better understand and treat their clients. Among the key subjects examined are case reports, correct diagnosis, assessment and instruments, comorbidity, treatment, research, and directions for future research. The book ends with a useful guide for therapists, which includes data and research; and a treatment manual, which includes questionnaires and exercises for clinician and client alike.
| Author | : David Glen Mick |
| Publisher | : Routledge |
| Total Pages | : 768 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1848728522 |
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
| Author | : Jennings Bryant |
| Publisher | : Routledge |
| Total Pages | : 657 |
| Release | : 2009-01-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135591105 |
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
| Author | : Mark Dressman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 530 |
| Release | : 2020-02-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 111947244X |
Provides a comprehensive and unique examination of global language learning outside of the formal school setting Authored by a prominent team of international experts in their respective fields, The Handbook of Informal Language Learning is a one-of-a-kind reference work and it is a timely and valuable resource for anyone looking to explore informal language learning outside of a formal education environment. It features a comprehensive collection of cutting edge research areas exploring the cultural and historical cases of informal language learning, along with the growing area of digital language learning, and the future of this relevant field in national development and language education. The Handbook of Informal Language Learning examines informal language learning from both theoretical and practical perspectives. Structured across six sections, chapters cover areas of motivation, linguistics, cognition, and multimodality; digital learning, including virtual contexts, gaming, fanfiction, vlogging, mobile devices, and nonformal programs; and media and live contact, including learning through environmental print, tourism/study abroad. The book also provides studies of informal learning in four national contexts, examines the integration of informal and formal classroom learning, and discusses the future of language learning from different perspectives. Edited by respected researchers of computer-mediated communication and second language learning and teacher education Features contributions by leading international scholars reaching out to a global audience Presents an exciting and progressive selection of chapters in a rapidly expanding field of research and teaching Provides a state-of-the-art collection of the theories, as well as the historical, cultural and international cases relating to informal language learning and its future in a digital age Covers 30 key topics that represent pioneering findings and new research The Handbook of Informal Language Learning is an essential resource for researchers, students, and professionals in the fields of language acquisition, English as a second language, and foreign language education.
| Author | : Joann Peck |
| Publisher | : Springer |
| Total Pages | : 278 |
| Release | : 2018-05-02 |
| Genre | : Psychology |
| ISBN | : 3319771582 |
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
| Author | : Shelly Rodgers |
| Publisher | : Routledge |
| Total Pages | : 620 |
| Release | : 2012-04-23 |
| Genre | : Business & Economics |
| ISBN | : 1136514864 |
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.
| Author | : Angeline Close Scheinbaum |
| Publisher | : Routledge |
| Total Pages | : 402 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136342214 |
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
