Private Label Strategy
| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
The growth in private labels has huge implications for managers on both sides.
Private Label Strategy
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Improving Marketing Strategies for Private Label Products
| Author | : Arslan, Yusuf |
| Publisher | : IGI Global |
| Total Pages | : 383 |
| Release | : 2019-09-20 |
| Genre | : Business & Economics |
| ISBN | : 1799802590 |
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
The Explosive Growth of Private Labels in North America
| Author | : Philip B. Fitzell |
| Publisher | : Global Book Productions |
| Total Pages | : 306 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
Private Labels
| Author | : Philip B. Fitzell |
| Publisher | : |
| Total Pages | : 408 |
| Release | : 1982 |
| Genre | : Business & Economics |
| ISBN | : |
Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).
Private Label
| Author | : Keith Lincoln |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 312 |
| Release | : 2009-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749457392 |
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Ultimate Private Label Strategy
| Author | : Benjamin Smith |
| Publisher | : Business |
| Total Pages | : 524 |
| Release | : 2021-06-22 |
| Genre | : |
| ISBN | : 9781802957129 |
Are your customers looking for inexpensive business to generate a lot of money without getting trapped in taxes? Do you want to make sure that by buying one book they will come back and buy again and again? Then, you need this book in your library and your customers will never stop using it and giving it away! ? - WHY THIS BOOK CAN HELP YOUR CUSTOMERS This brand-new book is a book written for entrepreneurs by entrepreneurs. Forget the flashing banners, false promises of overnight success, and the phony internet gurus - this is business insight straight from the source. Laying it all on the line, each line of this smart guide has come together for one singular purpose: to bring your customer the undiluted truth of what it takes to make the 6-figure online business dream a reality. Your Client Will Find: How to remove subconscious negative beliefs about money How to create a 6-figure online business following a bullet-proof method that can count more than 2.347 case studies in the US How to create a budget, minimize risks and start with less than 97$ Tips and tricks to discover the most profitable trends of 2021 The best online tools available gratis online and how to use them stress-free How to remove problems with old documents that complicate the financial statements How to switch from paper accounting to online accounting with the tool Quickbooks How to manage the business portfolio in the best way and minimize risks BONUS: How to adopt the most profitable and tax-free* strategies in 2021 Are you ready to leave a permanent imprint on the lives of your customers and their family? Click the "BUY NOW" Button, Buy THOUSANDS of Copies and Let Your Customers Rob Your Library!!
Brand Management
| Author | : Paolo Popoli |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 212 |
| Release | : 2017-11-08 |
| Genre | : Business & Economics |
| ISBN | : 953513597X |
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Advances in National Brand and Private Label Marketing
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer |
| Total Pages | : 208 |
| Release | : 2015-06-03 |
| Genre | : Business & Economics |
| ISBN | : 3319201824 |
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Global Brand Strategy
| Author | : Jan-Benedict Steenkamp |
| Publisher | : Springer |
| Total Pages | : 331 |
| Release | : 2017-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1349949949 |
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Global Branding: Breakthroughs in Research and Practice
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 969 |
| Release | : 2019-07-05 |
| Genre | : Business & Economics |
| ISBN | : 1522592830 |
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
