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| Author | : Ward A. Hanson |
| Publisher | : Thomson |
| Total Pages | : 508 |
| Release | : 2000 |
| Genre | : Internet marketing |
| ISBN | : |
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
| Author | : Gilles Kröger |
| Publisher | : |
| Total Pages | : 130 |
| Release | : 2021-07-29 |
| Genre | : Business & Economics |
| ISBN | : 9781300217558 |
Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: -Business Model innovation -Summary of the social media landscape -Video marketing -Cross-media marketing -Performance marketing -Banner designs -Neuromarketing and conversion rate optimization -Search Enginge Management -Targeting -Crawling -Google Analytics / Digital Analytics -KPI -Marketing Law Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading. About the author: With a "Certificate of advanced studies" as "Digital Marketing Specialist" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.
| Author | : William O. Bearden |
| Publisher | : |
| Total Pages | : 646 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Simon Kingsnorth |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 344 |
| Release | : 2016-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749474718 |
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
| Author | : John Gumas |
| Publisher | : Lulu.com |
| Total Pages | : 282 |
| Release | : 2010-05-18 |
| Genre | : Business & Economics |
| ISBN | : 0557427002 |
Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!
| Author | : Ryan Deiss |
| Publisher | : John Wiley & Sons |
| Total Pages | : 375 |
| Release | : 2020-07-27 |
| Genre | : Business & Economics |
| ISBN | : 1119660491 |
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
| Author | : Ahmad Abugosh |
| Publisher | : |
| Total Pages | : 222 |
| Release | : 2019-11-14 |
| Genre | : |
| ISBN | : 9781708450885 |
Do you want more sales and clients for your business? Do you want to learn the most important areas of leverage within digital marketing? Do you want to gain a very in-demand skill to excel in your career? If you answered yes to any of those questions, this is the book for you.If you're selling in the 21st century using digital marketing is unavoidable.That's why you need to understand the timeless digital marketing strategies laid out in this book, to be able to market and scale up any business.This 50,000+ word book is the culmination of my more than 8 years working full-time in Digital Marketing, having collectively handled marketing budgets of over 2 million dollars focusing on performance data-driven marketing. In this book, I outline the timeless principles that have led to my success in this field, along with practical step by step instructions on how to go about implementing your digital marketing strategy to get more sales, more clients and more business.
| Author | : Dave Chaffey |
| Publisher | : Pearson Education India |
| Total Pages | : 582 |
| Release | : 2009 |
| Genre | : Inernet (Compuer networks) |
| ISBN | : 9788131725191 |
| Author | : Adrian Palmer |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Marketing |
| ISBN | : 9780077129514 |
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
| Author | : Robert W. Palmatier |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 414 |
| Release | : 2020-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1350305286 |
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
