Principles of Entrepreneurship and Small Business Management
| Author | : Isa Van Aardt |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 2013 |
| Genre | : Business enterprises |
| ISBN | : 9780199046034 |
Principles Of Entrepreneurship And Small Business Management
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Principles of Management
| Author | : David S. Bright |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-16 |
| Genre | : |
| ISBN | : 9781998109166 |
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Entrepreneurship Marketing
| Author | : Sonny Nwankwo |
| Publisher | : Routledge |
| Total Pages | : 480 |
| Release | : 2010-12-02 |
| Genre | : Business & Economics |
| ISBN | : 1136879072 |
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Enterprise and Small Business
| Author | : Sara Carter |
| Publisher | : Pearson Education |
| Total Pages | : 596 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780273702672 |
This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepreneurship and the practical business of managing a small firm.
Growing and Managing a Small Business
| Author | : Kathleen R. Allen |
| Publisher | : Houghton Mifflin |
| Total Pages | : 504 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : |
Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.
Small Business Management and Entrepreneurship in Hong Kong
| Author | : Ali F. Farhoomand |
| Publisher | : Hong Kong University Press |
| Total Pages | : 327 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9622097588 |
The case studies are topically diverse, and span a range of managerial functions and sectors. This casebook is an anthology of 28 cases from the series. The cases are written with a strong management perspective to offer a practical and interesting look at how successful entrepreneur-managers in Hong Kong systematically generate innovations in the shape of successful new products, services, processes and technologies when faced with various organizational and environmental challenges. They constitute a comprehensive self-contained course of study; each case can also be considered on its own.
Essentials of Entrepreneurship and Small Business Management
| Author | : Thomas Zimmerer |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Entrepreneurship |
| ISBN | : 9780131440296 |
Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and a practical hands-on approach to entrepreneurship. Supported by supplementary material for the lecturer and student in both a CD-Rom and companion website.
Real-Time Marketing for Business Growth
| Author | : Monique Reece |
| Publisher | : Pearson Education |
| Total Pages | : 807 |
| Release | : 2010-03-25 |
| Genre | : |
| ISBN | : 0137081359 |
In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.
Innovation and Entrepreneurship
| Author | : Peter Drucker |
| Publisher | : Routledge |
| Total Pages | : 365 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317601351 |
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
Entrepreneurship, Dyslexia, and Education
| Author | : Barbara Pavey |
| Publisher | : Routledge |
| Total Pages | : 247 |
| Release | : 2020-12-30 |
| Genre | : Business & Economics |
| ISBN | : 1351036882 |
The development of entrepreneurial abilities in people with dyslexia is a subject of great interest. It has gained increasing importance in economically difficult times because of its potential for the development of new business opportunities. This book brings together contributions from researchers, educators, and entrepreneurs with dyslexia, investigating this subject from many perspectives. Is there something different in the profile of a person with dyslexia that supports the development of entrepreneurship? This book aims to draw out key themes which can be used in education to motivate, mentor, and create the business leaders of tomorrow. It offers a fundamental text for this area of study with a comprehensive, international examination of its topic. It includes views by new and established international writers and researchers, providing up-to-date perspectives on entrepreneurship, dyslexia, and education. It is accessible to read, to understand, and to learn from, and is suitable for recommended reading for graduate and postgraduate students. The diverse views and perspectives demonstrated in this book make it as relevant as possible for a wide group of readers. It informs study in the fields of business and dyslexia, and will be of interest to educators, researchers, and to anyone interested in the overlap of entrepreneurship and dyslexia.
