Principios y fundamentos de gestión de empresas

Principios y fundamentos de gestión de empresas
Author: Juan Domingo Ganaza Vargas
Publisher:
Total Pages: 0
Release: 2010
Genre: Business & Economics
ISBN: 9788436824469

Con una visión global y bien estructurada, esta obra presenta todos los elementos que constituyen la esencia de la gestión de empresas, sus principios y sus fundamentos. En la parte primera se estudian los conceptos y fundamentos de la empresa, su estructura, actividad, dinámica y finalidad, así como el papel del emprendedor. La parte segunda se dedica al aspecto comercial, y en ella se abordan los conceptos de marketing y sus variables como herramientas de la gestión. La actividad productiva de la empresa se analiza en la parte tercera, en la que se tratan sus aspectos más relevantes (objetivos, costes y eficiencia), la organización en procesos y algunos aspectos estratégicos y de planificación de esta actividad. La parte cuarta se dedica a otro de los ámbitos fundamentales de la gestión empresarial, el financiero, analizándose tanto la inversión como la financiación. La gestión de los recursos humanos se aborda en la parte quinta, desde una perspectiva actual y de futuro. Por último, la obra concluye con el análisis, en la parte sexta, del subsistema de administración, estudiando el gobierno de la empresa y los nuevos enfoques de gestión desde diferentes ópticas. El libro está pensado para cubrir las necesidades de los alumnos de los primeros cursos de Administración de Empresas o, en general, de estudios de Ciencias Empresariales, que encontrarán aquí un manual amplio donde conocer y estudiar aquellos conceptos y herramientas imprescindibles para la gestión de empresas que constituyen los cimientos mismos de su carrera. También está dirigida a aquellas personas que desarrollan su actividad en el mundo empresarial, a quienes servirá como obra de consulta para conocer, comprender y actualizar conocimientos muy necesarios en su labor profesional.

Fundamentals of operations management

Fundamentals of operations management
Author: María Teresa Nogueras Lozano
Publisher: EDITORIAL SANZ Y TORRES S.L.
Total Pages: 283
Release:
Genre: Business & Economics
ISBN: 8419947687

We want to welcome you to both an exciting and tactical discipline: operations management. This manual on Fundamentals of operations management is an effective tool to understand one of the main functions of any organisation: the creation of goods and services. That is, to understand what resources are needed to generate the goods and services of an organisation in a global and highly competitive environment, while also incorporating new technologies. In this manual, along with the classic fundamentals of operations management, we will look forward towards what is coming and how it will impact process improvement in companies. The main goal of this book is to equip the reader with the fundamental concepts in operations management. To do this, it will present the main qualitative and quantitative models for managing operations both in public and private companies. As the reader will see, the chapters are structured with an easy-to-follow and rigorous thematic thread that will make each and every step understandable. All this book has been designed with a distance learning student or a self-taught reader, such as an entrepreneur, in mind. We aim to facilitate the learning of a discipline that for years has been considered complicated and specifically focused on certain professions, and to highlight its relevance and future opportunities. We strive for the reader to enjoy learning from this manual and to discover an exciting discipline with many career opportunities. The book combines both theory and practical exercises with real life cases whose examples will allow the learner to understand the day-to-day and the myriad of challenges and opportunities faced by operations management. The manual covers classic management topics such as process design, inventories, demand forecasting, etc., as well as newer concepts such as digitisation of the supply chain. As for the way the content is conveyed, we have opted for a simple language that facilitates understanding, while also being rigorous and precise. The methodology used is distance learning, which means that this manual is mainly intended for self-learning, and consequently, its structure is designed to promote the understanding of its contents. To achieve this goal: 1. The text is divided into eight chapters that present a logical and coherent sequence to understanding what operations management consists of: Chapter I “Operations in the Current Environment” defines what operations are in a company, teaching the reader about the evolution of this discipline in a global environment. The chapter shows the importance of the company’s competitiveness generators, and explains key concepts such as the value chain, the extended network, and digitisation, which are crucial in current production processes and serve as an introduction to other concepts that will be explained in further detail in the following chapters, which are aimed to teaching how to achieve a right tactical decision-making in operations management. Chapter II “Managing Operations” addresses the main topics in the day-to-day of operations management in order to get the reader in the context of the type of decisions that must be made in matters related to the supply chain, inventory management costs, planning the necessary materials, project management, among others, and understand the implications of such decisions in the proper functioning of the company. After having defined what operations are (Chapter I) and the types of decisions that need to be made for a successful operation (Chapter II), Chapter III, “Tools to Support Decision Making in Operations”, aims to provide the necessary tools to support decision-making in two main categories: quantitative and qualitative techniques. Quantitative techniques include decision trees, linear programming, transportation modelling, queuing models, learning curves, simulations, and sales forecasting. On the other hand, qualitative techniques include concepts such as judgment based on experience, customer surveys, and the Delphi method. By understanding these techniques, readers will be able to delve into key concepts in the following chapters in order to properly plan resources to respond to anticipated demand while avoiding cost overruns and waste and aligning with the company’s production capacity. Chapter IV, “Aggregate Planning,” addresses medium-term production planning, which typically spans between 6 and 18 months. Its main objective is to meet demand, which requires determining the production quantity, inventory levels, and the amount of work or labour force needed by the company, whether in-house or outsourced. To achieve this, it is necessary to develop an Aggregate Production Plan, which is essential for an efficient production. As determining the inventory level is one of the key factors in Aggregate Planning, this manual devotes two chapters to inventory management: Chapter V, “Inventory Management: Independent Demand” and Chapter VI, “Inventory Management: Dependant Demand”. In both chapters, inventory management and being able to determine the optimal quantity of supplies that should be ordered are critical factors for the company’s costs and productivity. Therefore, calculating the optimal order quantity is the central focus of both chapters. The decision to divide inventory management into two chapters is mainly due to the methods used to determine the optimal order quantities, which differ for materials with dependent and independent demand. For the latter case, classic or traditional methods (Chapter V) are not valid (initial assumptions change), and more complex systems, such as MRP (Material Requirements Planning), studied in Chapter VI of this manual, are required. In addition, inventory management has become a critical factor for a company’s competitiveness in today’s globalized world. The emergence of philosophies or approaches that practically eliminate inventory, such as the Just-In-Time (JIT) or Lean Manufacturing systems, cannot be overlooked, so they have their space in Chapter VI. Chapter VII, “Operational Scheduling,” constitutes the final link in operations management. Operational scheduling or short-term planning translates medium to long-term plans into short-term decisions aimed at allocating human resources, machines, and materials in the workplace to plan the most optimal work sequence possible. In short, it translates the Master Production Schedule (Chapter IV) and MRP (Chapter VI) into work sequences and specific assignments of people, materials, and machines to the work centres. Usually, assignments are made on a weekly, daily, and even hourly basis. The last chapter (Chapter VIII), “Quality in the Age of Planned Obsolescence”, tackles the concept of quality from the perspective of operations management and how it has evolved towards process improvement theories while addressing the phenomenon of planned obsolescence, waste generation, and the ethical commitment of operations management to preserve the environment. 2. Each chapter is structured as follows: · The title that identifies it. · A descriptive content section of its main sections. · The educational goals to be achieved after studying it, · Keywords. · An outline that orderly structures the content. · A summary that presents the most important contents and ideas of the chapter The text itself is complemented by graphics, examples, diagrams, and practical situations that occur in our business reality and highlight the application of theoretical concepts. · Glossary of terms · A series of self-assessment questionnaires for every chapter that aims to evaluate the reader’s degree of understanding of its contents (in the online portion of the manual). · Recommended readings (in the online portion of the manual) to reinforce the contents learned through articles, manuals or a combination of both that will allow the reader to establish their learning of all the key issues. Some chapters are also reinforced with videos found on the Internet that contain practical application cases of the studied contents. As can be seen, this book concludes with an extensive bibliography made up of manuals related to Operations Management. Finally, it is our wish that the reader enjoys the manual and that it opens the doors to new and interesting opportunities for them. Dr. Mª Teresa Nogueras Lozano Dr. Eva Ballesté-Morillas

Learn Like a Pro

Learn Like a Pro
Author: Barbara Oakley PhD
Publisher: St. Martin's Essentials
Total Pages: 128
Release: 2021-06-01
Genre: Education
ISBN: 1250799384

A book for learners of all ages containing the best and most updated advice on learning from neuroscience and cognitive psychology. Do you spend too much time learning with disappointing results? Do you find it difficult to remember what you read? Do you put off studying because it’s boring and you’re easily distracted? This book is for you. Dr. Barbara Oakley and Olav Schewe have both struggled in the past with their learning. But they have found techniques to help them master any material. Building on insights from neuroscience and cognitive psychology, they give you a crash course to improve your ability to learn, no matter what the subject is. Through their decades of writing, teaching, and research on learning, the authors have developed deep connections with experts from a vast array of disciplines. And it’s all honed with feedback from thousands of students who have themselves gone through the trenches of learning. Successful learners gradually add tools and techniques to their mental toolbox, and they think critically about their learning to determine when and how to best use their mental tools. That allows these learners to make the best use of their brains, whether those brains seem “naturally” geared toward learning or not. This book will teach you how you can do the same.

Entrepreneurship and Intrapreneurship in Social, Sustainable, and Economic Development

Entrepreneurship and Intrapreneurship in Social, Sustainable, and Economic Development
Author: Sebastian Aparicio
Publisher: MDPI
Total Pages: 304
Release: 2021-01-25
Genre: Business & Economics
ISBN: 3039437593

Entrepreneurship and intrapreneurship have become a vehicle that offers solutions for social, environmental, and economic problems. Even though the level of entrepreneurial activity and its diversity have been motivated through public policies, social support has also played an important role in encouraging people to think of entrepreneurship as a desirable career choice. This book brings together analyses of those elements required for entrepreneurial and intrapreneurial intention and action, which ultimately become important leverages of development. Chapters highlight the importance of rural, urban, university, organizational, and family environments for a bunch of intentions and behaviors such as green, sport, social, corporate, innovative, traditional, and gender entrepreneurship. This entrepreneurial diversity is translated into higher development through the empowerment of women, environmental consciousness, and efficient production. Policymakers, scholars, and practitioners can find different examples and cases useful for decision-making, learning, and practice in this book.

Marketing

Marketing
Author: Rosalind Masterson
Publisher: SAGE
Total Pages: 609
Release: 2014-03-25
Genre: Business & Economics
ISBN: 1446297667

*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)

Social Enterprise in Latin America

Social Enterprise in Latin America
Author: Taylor & Francis Group
Publisher: Routledge Studies in Social Enterprise & Social Innovation
Total Pages: 0
Release: 2021-03-31
Genre:
ISBN: 9780367675714

In the absence of a widely accepted and common definition of social enterprise (SE), a large research project, the International Comparative Social Enterprise Models (ICSEM) Project, was carried out over a five-year period; it involved more than 200 researchers from 55 countries and relied on bottom-up approaches to capture the SE phenomenon. This strategy made it possible to take into account and give legitimacy to locally embedded approaches, thus resulting in an analysis encompassing a wide diversity of social enterprises, while simultaneously allowing for the identification of major SE models to delineate the field on common grounds at the international level. These SE models reveal or confirm an overall trend towards new ways of sharing the responsibility for the common good in today's economies and societies. We tend to consider as good news the fact that social enterprises actually stem from all parts of the economy. Indeed, societies are facing many complex challenges at all levels, from the local to the global level. The diversity and internal variety of SE models are a sign of a broadly shared willingness to develop appropriate although sometimes embryonic--responses to these challenges, on the basis of innovative economic/business models driven by a social mission. In spite of their weaknesses, social enterprises may be seen as advocates for and vehicles of the general interest across the whole economy. Of course, the debate about privatisation, deregulation and globalised market competition--all factors that may hinder efforts in the search for the common good-has to be addressed as well. The second of a series of four ICSEM books, Social Enterprise in Latin America will serve as a key reference and resource for teachers, researchers, students, experts, policy makers, journalists and other categories of people who want to acquire a broad understanding of the phenomena of social enterprise and social entrepreneurship as they emerge and develop across the world.

Entrepreneurship in the Fourth Sector

Entrepreneurship in the Fourth Sector
Author: María Isabel Sánchez-Hernández
Publisher: Springer Nature
Total Pages: 351
Release: 2021-06-09
Genre: Business & Economics
ISBN: 3030683907

“The fourth sector” is a relatively new sector that consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines trends of entrepreneurship in the fourth sector, describes specific ecosystems fostering new ventures around the world, and characterizes the most common and innovative business models. It covers as well the main effects, among others, of technological change, innovation, and institutional behavior on the sector in the last years.