Principios Y Estrategias De Marketing Vol2
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Author | : Chkoniya, Valentina |
Publisher | : IGI Global |
Total Pages | : 653 |
Release | : 2021-06-25 |
Genre | : Computers |
ISBN | : 1799869865 |
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Author | : Ricardo Martinez Cañas |
Publisher | : Frontiers Media SA |
Total Pages | : 157 |
Release | : 2021-07-21 |
Genre | : Science |
ISBN | : 288971067X |
Author | : Michael J Baker |
Publisher | : SAGE |
Total Pages | : 449 |
Release | : 2010-03-18 |
Genre | : Business & Economics |
ISBN | : 1446211045 |
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author | : Rosalind Masterson |
Publisher | : SAGE |
Total Pages | : 609 |
Release | : 2014-03-25 |
Genre | : Business & Economics |
ISBN | : 1446297667 |
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author | : Robert B. Cialdini |
Publisher | : Pearson Scott Foresman |
Total Pages | : 434 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author | : Quick Savant |
Publisher | : QUICK SAVANT |
Total Pages | : 151 |
Release | : 2022-06-20 |
Genre | : Business & Economics |
ISBN | : |
NEW YORK TIMES BESTSELLER This lengthy summary begins with a Ray Dalio synopsis of Principles of Dealing with Changing World Order. A full analysis of his chapters on China follows. This book and the audiobook are meant to complement as study aids, not to replace the irreplaceable Ray Dalio’s work. “A provocative read...Few tomes coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to understand today.” —Andrew Ross Sorkin, The New York Times From legendary investor Ray Dalio, author of the #1 New York Times bestseller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes—and to offer practical advice on how to navigate them well. Ray Dalio recognized a combination of political and economic situations that he had not seen before a few years ago. Huge debts and near-zero interest rates led to massive money printing in the world's three major reserve currencies; major political and social conflicts within countries, particularly the United States, due to the largest wealth, political, and values disparities in more than a century; and the rise of a world power to challenge the existing world order. Between 1930 and 1945, this confluence happened for the final time. Dalio was inspired by this discovery to look for the recurring patterns and cause-and-effect correlations that underpin all significant shifts in wealth and power over the previous 500 years. Dalio takes readers on a tour of the world's major empires, including the Dutch, British, and American empires, in this remarkable and timely addition to his Principles series, putting the "Big Cycle" that has driven the successes and failures of all the world's major countries throughout history into perspective. He unveils the timeless and universal forces for what is ahead. Humans are more likely to commit evil than good under legalism because they are only driven by self-interest and need rigorous regulations to restrain their urges.
Author | : Elizabeth Tilley |
Publisher | : |
Total Pages | : 176 |
Release | : 2014 |
Genre | : |
ISBN | : 9783906484570 |
Author | : Jonathan Fox |
Publisher | : Cornell University Press |
Total Pages | : 304 |
Release | : 1993 |
Genre | : Political Science |
ISBN | : 9780801427169 |
Compares a range of Mexican food policy reforms, focusing on the SAM (Mexican Food System), a program in place from 1980-82, designed to shift subsidies and privileged access from large private farmers and ranchers to peasants and small producers. In this context, Fox (political science, MIT) examines the limits and possibilities of political reform, and its history and future in the Mexican state. Annotation copyright by Book News, Inc., Portland, OR
Author | : Jack Trout |
Publisher | : McGraw Hill Professional |
Total Pages | : 192 |
Release | : 1997-05-22 |
Genre | : Business & Economics |
ISBN | : 0071369198 |
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Author | : Sebastian Aparicio |
Publisher | : MDPI |
Total Pages | : 304 |
Release | : 2021-01-25 |
Genre | : Business & Economics |
ISBN | : 3039437593 |
Entrepreneurship and intrapreneurship have become a vehicle that offers solutions for social, environmental, and economic problems. Even though the level of entrepreneurial activity and its diversity have been motivated through public policies, social support has also played an important role in encouraging people to think of entrepreneurship as a desirable career choice. This book brings together analyses of those elements required for entrepreneurial and intrapreneurial intention and action, which ultimately become important leverages of development. Chapters highlight the importance of rural, urban, university, organizational, and family environments for a bunch of intentions and behaviors such as green, sport, social, corporate, innovative, traditional, and gender entrepreneurship. This entrepreneurial diversity is translated into higher development through the empowerment of women, environmental consciousness, and efficient production. Policymakers, scholars, and practitioners can find different examples and cases useful for decision-making, learning, and practice in this book.