The Life and Adventures of Joaquín Murieta

The Life and Adventures of Joaquín Murieta
Author: John Rollin Ridge
Publisher: Graphic Arts Books
Total Pages: 111
Release: 2021-06-01
Genre: Fiction
ISBN: 1513288431

The Life and Adventures of Joaquin Murieta (1854) is a novel by John Rollin Ridge. Published under his birth name Yellow Bird, from Cheesquatalawny in Cherokee, The Life and Adventures of Joaquin Murieta was the first novel from a Native American author. Despite its popular success worldwide—the novel was translated into French and Spanish—Ridge’s work was a financial failure due to bootleg copies and widespread plagiarism. Recognized today as a groundbreaking work of nineteenth century fiction, The Life and Adventures of Joaquin Murieta is a powerful novel that investigates American racism, illustrates the struggle for financial independence among marginalized communities, and dramatizes the lives of outlaws seeking fame, fortune, and vigilante justice. Born in Mexico, Joaquin Murieta came to California in search of gold. Despite his belief in the American Dream, he soon faces violence and racism from white settlers who see his success as a miner as a personal affront. When his wife is raped by a mob of white men and after Joaquin is beaten by a group of horse thieves, he loses all hope of living alongside Americans and turns to a life of vigilantism. Joined by a posse of similarly enraged Mexican-American men, Joaquin becomes a fearsome bandit with a reputation for brutality and stealth. Based on the life of Joaquin Murrieta Carrillo, also known as The Robin Hood of the West, The Life and Adventures of Joaquin Murieta would serve as inspiration for Johnston McCulley’s beloved pulp novel hero Zorro. With a beautifully designed cover and professionally typeset manuscript, this edition of John Rollin Ridge’s The Life and Adventures of Joaquin Murieta is a classic work of Native American literature reimagined for modern readers.

Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.