Prescription TV

Prescription TV
Author: Joy V. Fuqua
Publisher: Duke University Press
Total Pages: 216
Release: 2012-06-19
Genre: Medical
ISBN: 0822351269

Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.

FDA Consumer

FDA Consumer
Author:
Publisher:
Total Pages: 260
Release: 2004
Genre: Consumer protection
ISBN:

Billboard

Billboard
Author:
Publisher:
Total Pages: 68
Release: 1970-10-31
Genre:
ISBN:

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Television

Television
Author: Toby Miller
Publisher: Taylor & Francis
Total Pages: 394
Release: 2003
Genre: Performing Arts
ISBN: 9780415255059

Bringing together the most important writings on television in theoretical, historical, empirical and political terms, from the USA and Europe, with significant coverage of other international works, this collection demonstrates television's global significance, as a field of study, to disciplines across both the humanities and social sciences.

Prescription Drugs

Prescription Drugs
Author: Brent G. Petty
Publisher: Johns Hopkins Health
Total Pages: 59
Release: 2007
Genre: Consumer education
ISBN: 1933087528

Television at Work

Television at Work
Author: Kit Hughes
Publisher:
Total Pages: 313
Release: 2020
Genre: Business & Economics
ISBN: 0190855789

Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.

Fundamentals of Radiation Oncology

Fundamentals of Radiation Oncology
Author: Hasan Murshed
Publisher: Academic Press
Total Pages: 744
Release: 2019-01-05
Genre: Medical
ISBN: 0128141298

Fundamentals of Radiation Oncology: Physical, Biological, and Clinical Aspects, Third Edition continues to provide current, concise, and a readily available source of clinical information for busy practicing radiation oncologists. The book consists of 26 chapters, divided into four parts: Part I describes the basic science of radiation oncology, with discussions of radiation physics, radiation protection, and radiation biology, as well as molecular biology. Part II describes techniques and modalities of radiation oncology including brachytherapy, intensity-modulated radiation therapy (IMRT), stereotactic radiotherapy (SRS), stereotactic body radiation therapy (SBRT), and proton therapy. Significant recent advances made in the areas of immunotherapy and combined modality therapy; as such, these chapters have also been added to this new edition. Part III describes the clinical science of radiation oncology including risk factors, symptoms/signs, and investigations needed for the cancer diagnosis and up-to-date treatment recommendations in accordance with the new AJCC staging system. In addition, radiation treatment techniques, with an emphasis on IMRT, have been expanded to all the chapters. Also included in this version of the book is a chapter on benign diseases. Updated annotated bibliographies of latest landmark studies providing evidence-based rationale for the recommended treatments are presented at the end of each chapter. Part IV describes palliative radiation treatments to improve the quality of life for cancer patients and the management of side effects from radiation treatment. This book is a must-have for all radiation oncology residents, radiation oncologists and all professionals engaged in the care of cancer patients. - New chapters on brachytherapy, IMRT/IGRT, SRS, SBRT, proton therapy, immunotherapy, combined modality therapy, and benign diseases - Eighth edition of the AJCC staging system - IMRT techniques for all common cancer sites, along with up-to-date treatment recommendations - Relevant, landmark studies that provide evidence-based rationale for recommended treatments

Television Broadcast Policies

Television Broadcast Policies
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher:
Total Pages: 530
Release: 1977
Genre: Television broadcasting
ISBN:

TV Guide

TV Guide
Author:
Publisher:
Total Pages: 870
Release: 1985
Genre: Television programs
ISBN: