Predictive Consumer Data Analytics The Ultimate Step By Step Guide
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| Author | : Conrad Carlberg |
| Publisher | : Que Publishing |
| Total Pages | : 585 |
| Release | : 2017-07-13 |
| Genre | : Business & Economics |
| ISBN | : 013468382X |
EXCEL 2016 PREDICTIVE ANALYTICS FOR SERIOUS DATA CRUNCHERS! Now, you can apply cutting-edge predictive analytics techniques to help your business win–and you don’t need multimillion-dollar software to do it. All the tools you need are available in Microsoft Excel 2016, and all the knowledge and skills are right here, in this book! Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, helping you gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS. Fully updated for Excel 2016, this guide contains valuable new coverage of accounting for seasonality and managing complex consumer choice scenarios. Throughout, Carlberg provides downloadable Excel 2016 workbooks you can easily adapt to your own needs, plus VBA code–much of it open-source–to streamline especially complex techniques. Step by step, you’ll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you’ll gain a powerful competitive advantage for your company and yourself. Learn the “how” and “why” of using data to make better decisions, and choose the right technique for each problem Capture live real-time data from diverse sources, including third-party websites Use logistic regression to predict behaviors such as “will buy” versus “won’t buy” Distinguish random data bounces from real, fundamental changes Forecast time series with smoothing and regression Account for trends and seasonality via Holt-Winters smoothing Prevent trends from running out of control over long time horizons Construct more accurate predictions by using Solver Manage large numbers of variables and unwieldy datasets with principal components analysis and Varimax factor rotation Apply ARIMA (Box-Jenkins) techniques to build better forecasts and clarify their meaning Handle complex consumer choice problems with advanced logistic regression Benchmark Excel results against R results
| Author | : Antonios Chorianopoulos |
| Publisher | : John Wiley & Sons |
| Total Pages | : 405 |
| Release | : 2016-01-19 |
| Genre | : Mathematics |
| ISBN | : 1119011558 |
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
| Author | : Omer Artun |
| Publisher | : John Wiley & Sons |
| Total Pages | : 217 |
| Release | : 2015-08-06 |
| Genre | : Business & Economics |
| ISBN | : 1119037336 |
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
| Author | : Dean Abbott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 471 |
| Release | : 2014-04-14 |
| Genre | : Computers |
| ISBN | : 1118727967 |
Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.
| Author | : Ron Klimberg |
| Publisher | : SAS Institute |
| Total Pages | : 406 |
| Release | : 2017-12-19 |
| Genre | : Computers |
| ISBN | : 1629608033 |
Going beyond the theoretical foundation, this step-by-step book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. --
| Author | : Amit Joshi |
| Publisher | : Springer Nature |
| Total Pages | : 627 |
| Release | : 2020-10-22 |
| Genre | : Technology & Engineering |
| ISBN | : 9811571066 |
This book gathers papers addressing state-of-the-art research in the areas of machine learning and predictive analysis, presented virtually at the Fourth International Conference on Information and Communication Technology for Intelligent Systems (ICTIS 2020), India. It covers topics such as intelligent agent and multi-agent systems in various domains, machine learning, intelligent information retrieval and business intelligence, intelligent information system development using design science principles, intelligent web mining and knowledge discovery systems.
| Author | : Anasse Bari |
| Publisher | : John Wiley & Sons |
| Total Pages | : 371 |
| Release | : 2014-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1118729412 |
Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.
| Author | : Bubevski, Vojo |
| Publisher | : IGI Global |
| Total Pages | : 298 |
| Release | : 2024-07-16 |
| Genre | : Business & Economics |
| ISBN | : |
Organizations today face complex decisions and uncertainties that can have a profound impact on their financial stability and strategic direction. Traditional decision-making methods often fall short when it comes to addressing multifaceted issues like financing, product manufacturing, and facility location. These challenges demand a robust framework that quantifies factors, assesses risks, and provides optimal solutions. Without advanced tools and techniques, businesses are at risk of making uninformed decisions that could lead to significant financial losses and missed opportunities. The urgency to equip yourself with these tools is clear. Decision and Prediction Analysis Powered With Operations Research offers a comprehensive solution to these challenges. This book integrates operations research techniques to reframe and solve complex business problems. It provides a detailed exploration of decision analysis tools, such as influence diagrams and decision trees, which help visualize and assess various decision scenarios. By applying these tools, organizations can better understand uncertainties, evaluate risks, and make decisions that maximize expected utility and achieve strategic objectives.
| Author | : Valentine Fontama |
| Publisher | : Apress |
| Total Pages | : 178 |
| Release | : 2014-11-25 |
| Genre | : Computers |
| ISBN | : 148420445X |
Data Science and Machine Learning are in high demand, as customers are increasingly looking for ways to glean insights from all their data. More customers now realize that Business Intelligence is not enough as the volume, speed and complexity of data now defy traditional analytics tools. While Business Intelligence addresses descriptive and diagnostic analysis, Data Science unlocks new opportunities through predictive and prescriptive analysis. The purpose of this book is to provide a gentle and instructionally organized introduction to the field of data science and machine learning, with a focus on building and deploying predictive models. The book also provides a thorough overview of the Microsoft Azure Machine Learning service using task oriented descriptions and concrete end-to-end examples, sufficient to ensure the reader can immediately begin using this important new service. It describes all aspects of the service from data ingress to applying machine learning and evaluating the resulting model, to deploying the resulting model as a machine learning web service. Finally, this book attempts to have minimal dependencies, so that you can fairly easily pick and choose chapters to read. When dependencies do exist, they are listed at the start and end of the chapter. The simplicity of this new service from Microsoft will help to take Data Science and Machine Learning to a much broader audience than existing products in this space. Learn how you can quickly build and deploy sophisticated predictive models as machine learning web services with the new Azure Machine Learning service from Microsoft.
| Author | : Brendan Tierney |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 466 |
| Release | : 2014-08-08 |
| Genre | : Computers |
| ISBN | : 0071821759 |
Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner “If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate actionable insights, this book is a must read for you! In Predictive Analytics Using Oracle Data Miner: Develop & Use Oracle Data Mining Models in Oracle Data Miner, SQL & PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer’s Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional!” --Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics Perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You'll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise. Install and configure Oracle Data Miner for Oracle Database 11g Release 11.2 and Oracle Database 12c Create Oracle Data Miner projects and workflows Prepare data for data mining Develop data mining models using association rule analysis, classification, clustering, regression, and anomaly detection Use data dictionary views and prepare your data using in-database transformations Build and use data mining models using SQL and PL/SQL packages Migrate your Oracle Data Miner models, integrate them into dashboards and applications, and run them in parallel Build transient data mining models with the Predictive Queries feature in Oracle Database 12c
