Predicting Technology A Practical Guide For Technology Managers And Marketing Professionals To Identify Future Market Opportunities
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| Author | : Thomas E. Vass |
| Publisher | : First Edition Design Pub. |
| Total Pages | : 261 |
| Release | : 2014-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1622875516 |
Part of the theory about predicting the direction of technology in this book builds upon work done by Clayton Christensen, a professor of business at Harvard University. Christensen has written many books about how multinational corporations are affected by a topic called "disruptive technology."
| Author | : Dr Raj CN Thiagarajan |
| Publisher | : Notion Press |
| Total Pages | : 952 |
| Release | : 2024-05-15 |
| Genre | : Business & Economics |
| ISBN | : |
In a world driven by technological advancements, the ability to effectively manage technology and innovation is the key to success. "TECHNOLOGY AND INNOVATION MANAGEMENT: A Practical Guide" is your ultimate companion on the journey to becoming a master of technological transformation. Dr. Raj C N. Thiagarajan, a renowned expert in the field, takes you on a captivating exploration of the dynamic intersection between technology, innovation, and management. With a focus on practicality and real-world application, this book equips students, engineers, entrepreneurs, and innovators with the tools and techniques to shape the future and achieve their strategic goals. From the origins of technology and innovation management to the fundamentals of value creation through purpose-driven innovation, each chapter unveils a new layer of knowledge and expertise. Discover the secrets of managing creativity and innovation, learn about powerful technology tools for successful innovation, and explore the process of technological change and its impact on market dynamics. But this book goes beyond theory. It immerses you in the world of technology intelligence, competition, and strategic decision-making. Uncover the art of gathering valuable insights, harness the power of technology roadmaps and strategy models, and explore the organizational structures that foster innovation. Gain a deep understanding of intellectual property strategy and the process of technology deployment in new product development. Dr. Thiagarajan's wealth of experience, spanning over three decades with global corporations, shines through as he shares his expertise through real-life examples and case studies. His passion for multiphysics engineering design and innovation permeates every page, inspiring readers to push the boundaries of what is possible. "TECHNOLOGY AND INNOVATION MANAGEMENT: A Practical Guide" is not just a book—it is a roadmap to success in the ever-evolving landscape of technology and innovation. Whether you are a student, an engineer, an entrepreneur, or a management professional, this comprehensive guide will empower you to make informed decisions, seize opportunities, and become a true champion of innovation. Get ready to embark on an exhilarating journey that will transform your perspective on technology and innovation management. Join Dr. Thiagarajan as he unlocks the secrets to creating a future driven by purpose, innovation, and strategic decision-making. Are you ready to shape the world of tomorrow? The power is in your hands.
| Author | : Cybellium |
| Publisher | : Cybellium |
| Total Pages | : 270 |
| Release | : |
| Genre | : Study Aids |
| ISBN | : 1836793928 |
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cuttign-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
| Author | : Vasudevan Sundararajan |
| Publisher | : Blue Rose Publishers |
| Total Pages | : 375 |
| Release | : 2023-07-13 |
| Genre | : Education |
| ISBN | : 9358191147 |
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
| Author | : Samuel Inbaraja S |
| Publisher | : Samuel Inbaraja S |
| Total Pages | : 114 |
| Release | : 2023-08-04 |
| Genre | : Business & Economics |
| ISBN | : |
"Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.
| Author | : Rajagopal, |
| Publisher | : IGI Global |
| Total Pages | : 367 |
| Release | : 2016-11-17 |
| Genre | : Computers |
| ISBN | : 1522509038 |
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
| Author | : Sid Ahmed Benraouane |
| Publisher | : CRC Press |
| Total Pages | : 225 |
| Release | : 2021-06-29 |
| Genre | : Business & Economics |
| ISBN | : 1000373347 |
In 2019, ISO Technical Committee 279 released a new international standard on innovation management system called ISO 56002:2019. The objective of this standard is to provide a framework on how to build an innovation ecosystem that can be sustained over time. Similar to the quality management system that ISO established decades ago, this standard provides instructions related to best practices on how to manage innovation activities, projects, and programs. It does not describe detailed activities within the organization, but rather provides guidance at a general level. It does not prescribe any requirements or specific tools or methods for innovation activities. Essentially, the standard does not provide guidance on how to implement and/or use the standard. The standard basically tells you what to do and document – this powerful book tells you how to do it. The techniques in this book are directed at key tasks across the innovative process, such as maximizing quality, productivity, maintainability, usability, and reliability, while focusing on reducing the product cycle time and costs within the innovative process. Currently, there are no other comprehensive books available on how to fully implement this standard in companies. This book is crucial for managers, business leaders, entrepreneurs, and consultants looking for help to reap the benefits of an innovation management system. This book takes you step by step through the process of developing an innovation ecosystem. In addition, it provides frameworks, tools, methodologies, cases, and best practices so your organization can experience the full value of the standard.
| Author | : Bernadette Mazurek Melnyk, PhD, APRN-CNP, FAANP, FNAP, FAAN |
| Publisher | : Springer Publishing Company |
| Total Pages | : 484 |
| Release | : 2019-11-11 |
| Genre | : Medical |
| ISBN | : 082619625X |
Delivers a practical leadership approach that will thrive in today’s healthcare environment This application-based text is designed to cultivate nursing and healthcare leaders who embrace the demands and opportunities of today’s healthcare environment, which is rooted in innovation. Authored by world-class innovators and leaders in evidence-based healthcare practice, the book provides proven strategies to incorporate innovative and evidence-based leadership strategies into daily use to build creative, high-functioning, and sustainable organizations. The book differs from traditional academic texts by providing content that is practical, personal, and engaging. It provides a clear path for readers to integrate innovation and leadership principles into their careers and daily practice. The text is enhanced by individualized quotes and first-person accounts from healthcare industries. Chapters offer objectives and case studies. Other features include “Calls to Action” which will help readers develop leadership skills, and “Key Takeaway Points” to help remember important concepts. Podcasts conducted with prolific leaders illustrate the many challenges they have faced over the years. Key Features: Rooted in AACN Essentials for DNP and Master’s Education Provides practical information on leadership, innovation, and entrepreneurship Includes best practice applications for healthcare and non-healthcare industries to improve outcomes in real-world settings Provides case studies, “Calls to Action,” and “Key Takeaway Points” Includes podcasts with top healthcare leaders
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1812 |
| Release | : 2017-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1522539107 |
Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
