Pr Its Story An Account Of T
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Author | : Gini Dietrich |
Publisher | : Pearson Education |
Total Pages | : 165 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 078974886X |
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author | : Geoffrey Chaucer |
Publisher | : |
Total Pages | : 922 |
Release | : 1895 |
Genre | : |
ISBN | : |
Author | : Deborah Cook |
Publisher | : Verso Books |
Total Pages | : 193 |
Release | : 2018-11-27 |
Genre | : Philosophy |
ISBN | : 178873081X |
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author | : Geoffrey Chaucer |
Publisher | : |
Total Pages | : 528 |
Release | : 1894 |
Genre | : |
ISBN | : |
Author | : Gini Dietrich |
Publisher | : Que Publishing |
Total Pages | : 265 |
Release | : 2012-04-24 |
Genre | : Business & Economics |
ISBN | : 0132939541 |
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author | : Geoffrey Chaucer |
Publisher | : |
Total Pages | : 560 |
Release | : 1894 |
Genre | : |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1238 |
Release | : 1925 |
Genre | : American literature |
ISBN | : |
Author | : George Ofman |
Publisher | : Triumph Books |
Total Pages | : 240 |
Release | : 2023-11-14 |
Genre | : Language Arts & Disciplines |
ISBN | : 1637275447 |
In Tell Me a Story I Don't Know, veteran sports reporter and broadcaster George Ofman shares his most fascinating conversations with some of the biggest names in sports media. Through these previously untold anecdotes and insights, readers will gain a deeper understanding of the events and moments that have shaped sports history, as well as a behind-the-scenes look at how these moments are shared with the world. With wit, charm, and insight, Ofman's captivating interviews bring to life the voices and personalities that have made sports such an integral part of our culture.Featuring conversations with Bob Costas, Michael Wilbon, Eddie Olczyk, Sarah Kustok, Greg Gumbel, Chris Chelios, and more.
Author | : William Dunbar |
Publisher | : |
Total Pages | : 554 |
Release | : 1893 |
Genre | : Denmark |
ISBN | : |
Author | : Janis Teruggi Page |
Publisher | : SAGE Publications |
Total Pages | : 449 |
Release | : 2020-09-11 |
Genre | : Business & Economics |
ISBN | : 1544392036 |
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.