Powerful Pr Strategies For Success Collection
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| Author | : Deirdre K. Breakenridge |
| Publisher | : FT Press |
| Total Pages | : 1089 |
| Release | : 2012-04-20 |
| Genre | : Business & Economics |
| ISBN | : 0133087301 |
A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis
| Author | : Liz H. Kelly |
| Publisher | : |
| Total Pages | : 236 |
| Release | : 2019-01-05 |
| Genre | : |
| ISBN | : 9780578423210 |
With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. Brands and experts can learn how to develop a Wow Story, increase Word-of-Mouth Marketing through digital marketing, and score hundreds of earned media interviews (print, TV, radio and digital). Based on a unique 360-view as a marketing professional, author and reporter, Liz H Kelly uncovers her proven 8-Second PR Story Energizer Process with tips for how to make powerful connections with fans, reporters and influencers. Each chapter includes eight action items, a PR Superpower, and lessons learned based on client and mega brand examples. Readers can gain 8 PR Superpower skills (Media Hook Superpower, Interview Flight Superpower, Digital PR Superpower) that together can make a brand unstoppable! You'll walk away with roadmap for magnifying your brand, increasing sales and Ultimate Media Success!
| Author | : Deirdre Breakenridge |
| Publisher | : |
| Total Pages | : |
| Release | : 2012 |
| Genre | : Mass media and business |
| ISBN | : 9780133087291 |
| Author | : Kevin Hogan |
| Publisher | : Network 3000 |
| Total Pages | : 228 |
| Release | : 2007-09-01 |
| Genre | : Business & Economics |
| ISBN | : 9781934266045 |
This book explores the cutting edge of persuasive selling that can transform salespeople into superstars.
| Author | : Anthonia Egbujiobi |
| Publisher | : Anthonia Egbujiobi Publishing |
| Total Pages | : 102 |
| Release | : 2019-06-22 |
| Genre | : Law |
| ISBN | : |
In this timely and relevant book, Flight Lieutenant Anthonia Egbujiobi presents facts and figures from her detailed research on curbing insecurity and calls for co-operation between the military and civilians as the way to combating insecurity. The book also suggests how this collaboration can and should be achieved. She was inspired to author this book when she was nominated by the United Nations to serve in Congo as a military observer. Her experiences about the programmes and empowerment schemes she conducted in Congo - which earned her a recognition and award by the UN and Nigerian Air Force — with the peoples and communities where she served are documented in her first book titled, Building Castles With Pebbles.
| Author | : Ted Hart |
| Publisher | : John Wiley & Sons |
| Total Pages | : 361 |
| Release | : 2005-03-25 |
| Genre | : Business & Economics |
| ISBN | : 0471716197 |
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 204 |
| Release | : 2014-03-14 |
| Genre | : |
| ISBN | : 9264190678 |
The story of Korean education over the past 50 years is one of remarkable growth and achievement. Korea is one of the top performing countries in the Programme for International Student Assessment (PISA) survey and among those with the highest ...
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 260 |
| Release | : 2011-05-17 |
| Genre | : |
| ISBN | : 9264096663 |
This volume combines an analysis of PISA with a description of the policies and practices of those education systems that are close to the top or advancing rapidly, in order to offer insights for policy in the United States.
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 212 |
| Release | : 2012-02-29 |
| Genre | : |
| ISBN | : 9264118535 |
This report presents examples that might be useful for Japan from other countries with consistently high-performing education systems.
| Author | : Alexander Kesler |
| Publisher | : Simon and Schuster |
| Total Pages | : 348 |
| Release | : 2024-03-26 |
| Genre | : Business & Economics |
| ISBN | : 1510774440 |
Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks 250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.
