Powered By Storytelling Excavate Craft And Present Stories To Transform Business Communication
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| Author | : Murray Nossel |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 255 |
| Release | : 2018-04-27 |
| Genre | : Business & Economics |
| ISBN | : 1260011917 |
HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS. What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories—and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to: •Find the right story for a particular audience and purpose. •Leverage your own experiences, memories, history, and heritage. •Create, develop, and craft a universal story that resonates. •Connect with business associates on a more personal, relatable level. •Share your corporate vision and goals—and get others on board. •Resolve workplace conflicts and find workable solutions. •Boost creativity, spread ideas, and spark true innovation. •Improve teamwork and collaboration through listening and learning. •Integrate storytelling into all your communications for ongoing success. You’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling. Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results.
| Author | : Lorna Borenstein |
| Publisher | : GIL Press |
| Total Pages | : 334 |
| Release | : 2021-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1098363760 |
The challenges of today's new work-from-home environment have transformed the role of employers from mere beneficiaries of workforce health to essential partners in supporting employees’ total wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results. Inspirational, practical, and timely, It’s Personal is backed up by data, real-world experience, and testimonials from business leaders at innovative employers such as Aetna and Southwest Airlines. The book offers groundbreaking insights into critically important issues such as: • The Human Connection Movement™ in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs • How employee needs and expectations are changing, and what employers can do to meet these new needs • Why now is the time to take a fresh look at the employer/employee relationship • The costs of not caring: understanding the direct connection between employee wellbeing and engagement and a company’s bottom line • Leadership's role in not only culture change but in improving the life and work experiences of employees • The unique and unmanageable burden being placed on women and working mothers in the workforce • How to develop a corporate wellbeing plan with limited resources It’s Personal is written by Lorna Borenstein, founder and CEO of Grokker – the on-demand wellbeing engagement solution for global enterprises such as CVSHealth, Target, and eBay. The book can be used by leaders to justify why creating a caring environment is a vital corporate strategy, not just because it's the right thing to do but because it's the smart thing to do.
| Author | : Christine A. Eastman |
| Publisher | : Taylor & Francis |
| Total Pages | : 183 |
| Release | : 2024-04-26 |
| Genre | : Business & Economics |
| ISBN | : 1040006655 |
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership. The leaders who share their professional stories in the book are from organizations including SAP, Google, Nationwide US, and Royal Caribbean, as well as their own practices, and they represent a new breed of salespeople who are increasingly sought after by organizations which need to transform their practices. They run teams, drive analytics, and improve operational excellence, and their careers rise or fall on getting the right KPIs. Their stories address solutions to age-old sales problems, but they bring a new perspective to the sales function in the digital age. The book focuses on what sales leaders need in order to be innovative. Specifically, the book shows you how to: • Coach sales people through disruption; • Leverage the most valuable habits for success; and • Provide for meaning and purpose in the hyper-connected and volatile sales industry. If you are a sales professional looking to succeed in challenging scenarios, the journeys recounted in this book demonstrate how the landscape of sales has changed and how thinking about sales differently can help you transform your career.
| Author | : Paul Dawson |
| Publisher | : Taylor & Francis |
| Total Pages | : 781 |
| Release | : 2022-07-18 |
| Genre | : Literary Criticism |
| ISBN | : 100057637X |
The Routledge Companion to Narrative Theory brings together top scholars in the field to explore the significance of narrative to pressing social, cultural, and theoretical issues. How does narrative both inform and limit the way we think today? From conspiracy theories and social media movements to racial politics and climate change future scenarios, the reach is broad. This volume is distinctive for addressing the complicated relations between the interdisciplinary narrative turn in the academy and the contemporary boom of instrumental storytelling in the public sphere. The scholars collected here explore new theories of causality, experientiality, and fictionality; challenge normative modes of storytelling; and offer polemical accounts of narrative fiction, nonfiction, and video games. Drawing upon the latest research in areas from cognitive sciences to complexity theory, the volume provides an accessible entry point for those new to the myriad applications of narrative theory and a point of departure for new scholarship.
| Author | : Van Tiem, Darlene M. |
| Publisher | : IGI Global |
| Total Pages | : 404 |
| Release | : 2020-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1799836754 |
Companies in today’s market are continually looking for techniques that will enhance and improve their overall performance. The rise of data analytics in recent years has changed the way managers are viewing performance methods within an organization. Innovative strategies in developing organizational execution are becoming more accessible; however, there remains a lack of research on performance improvement methods through scientific analysis. Cases on Performance Improvement Innovation is a collection of innovative research that illustrates many applications of performance improvement based on analysis, selection of strategy, monitoring, and evaluating results to accomplish organizational change through people, processes, and organizations. While highlighting topics including intervention analysis, organizational development, and human performance technology, this book is ideally designed for students, researchers, executives, managers, practitioners, educators, and academicians seeking current research on contemporary innovations in organizational performance.
| Author | : James M. Kouzes |
| Publisher | : John Wiley & Sons |
| Total Pages | : 227 |
| Release | : 2018-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1119446287 |
NAMED THE #3 TOP SALES BOOK OF 2018! Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them. In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness. • Inspire, challenge, and enable buyers • Change your behavior to build trust and increase sales • Step into your leadership potential • See yourself the way your buyers do • Feel good about selling again When you’re aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.
| Author | : Dr. Lucy S. Newman |
| Publisher | : Pyxidia House Publishers |
| Total Pages | : 160 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 1946530352 |
In this timely and practical book, “African Leaders’ Tête À Tête: Navigating Entity Design And Prioritization For Systemic Outcomes”, Dr Lucy S. Newman unlocks the door to transformational leadership in Africa and translates it into an interactive, easy-to-follow, real-life application to attain systemic outcomes that can pave the way for tangible contributions to the search for abundance in Africa’s emerging transformation. The author’s unique angle creates a fresh perspective within the leadership genre. “African Leaders’ Tête À Tête” teaches lessons that help individual, organisational, and jurisdictional leaders understand how to lead with sustainable results. She lays out ways to do that, presenting a comprehensive practical application of two concepts she developed over the years to make her point of how individuals, organisations, and jurisdictions can survive and thrive over time in Africa. With unique messaging filled with brilliance, the book also provides instruction on how to successfully develop high-performing teams to fulfil even the most challenging mission. Undoubtedly, the directive strategies in the book provide timeless wisdom to leaders interested in achieving sustainable success and contributing to attaining the Africa we want.
| Author | : Stephen Denning |
| Publisher | : John Wiley & Sons |
| Total Pages | : 386 |
| Release | : 2005-05-20 |
| Genre | : Business & Economics |
| ISBN | : 0787981079 |
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
| Author | : Carter Cast |
| Publisher | : PublicAffairs |
| Total Pages | : 259 |
| Release | : 2018-01-09 |
| Genre | : Business & Economics |
| ISBN | : 161039710X |
"Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how to avoid career derailment by becoming more self-aware, more agile, and more effective. This is the book you wish you had twenty years ago, which is why you should read it now." -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human The Right -- and Wrong -- Stuff is a candid, unvarnished guide to the bumpy road to success. The shocking truth is that 98 percent of us have at least one career-derailment risk factor, and half to two-thirds actually go off the rails. And the reason why people get fired, demoted, or plateau is because they let the wrong stuff act out, not because they lack talent, energy, experience, or credentials. Carter Cast himself had all the right stuff for a brilliant career, when he was called into his boss's office and berated for being obstinate, resistant, and insubordinate. That defining moment led to a years-long effort to understand why he came so close to getting fired, and what it takes to build a successful career. His wide range of experiences as a rising, falling, and then rising star again at PepsiCo, an entrepreneur, the CEO of Walmart.com, and now a professor and venture capitalist enables him to identify the five archetypes found in every workplace. You'll recognize people you work with (maybe even yourself) in Captain Fantastic, the Solo Flyer, Version 1.0, the One-Trick Pony, and the Whirling Dervish, and, thanks to Cast's insights, they won't be able to trip up your future.
| Author | : Kevin B. Wright |
| Publisher | : Peter Lang |
| Total Pages | : 434 |
| Release | : 2011 |
| Genre | : Computers |
| ISBN | : 9781433110818 |
Lynne M. Webb (Ph. D., University of Oregon) is Professor in Communication at the University of Arkansas. She previously served as a tenured faculty member at the Universities of Florida and Memphis. Her research examines young adults' interpersonal communication in romantic and family contexts. Her research appears in over 50 essays published in scholarly journals and edited volumes, including computers in Human Behavior, Communication Education, Health Communication, and Journal of Family Communication. --Book Jacket.
