Power Direct Marketing
| Author | : Ray Jutkins |
| Publisher | : N T C Business Books |
| Total Pages | : 312 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : |
...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket
Power Direct Marketing
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Marketing Secrets of a Mail Order Maverick
| Author | : Joseph Sugarman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Advertising, Direct-mail |
| ISBN | : 9781891686061 |
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
The Power of Connected Marketing
| Author | : Troy Spring |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016-04-23 |
| Genre | : Business & Economics |
| ISBN | : 9781514424612 |
GLAM
Operators Are Standing By
| Author | : Michael Planit |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 226 |
| Release | : 2007-05-04 |
| Genre | : Business & Economics |
| ISBN | : 0071510338 |
As Seen On TV! Tap into the power of direct response marketing How many times has this happened to you? You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax... Everything you need to know is right here! Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You'll learn how to: DEVELOP YOUR IDEA and create a product that really sells GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues
Word of Mouse
| Author | : John Riedl |
| Publisher | : Business Plus |
| Total Pages | : 288 |
| Release | : 2002-08-23 |
| Genre | : Business & Economics |
| ISBN | : 9780759527270 |
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
Integrated Retail Marketing Communications
| Author | : G. P. SUDHAKAR |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 165 |
| Release | : 2012-08-07 |
| Genre | : Business & Economics |
| ISBN | : 8120346408 |
The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.
Business to Business Direct Marketing
| Author | : Robert W. Bly |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 424 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9780844232430 |
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Integration of Large-Scale Renewable Energy into Bulk Power Systems
| Author | : Pengwei Du |
| Publisher | : Springer |
| Total Pages | : 345 |
| Release | : 2017-05-06 |
| Genre | : Technology & Engineering |
| ISBN | : 3319555812 |
This book outlines the challenges that increasing amounts of renewable and distributed energy represent when integrated into established electricity grid infrastructures, offering a range of potential solutions that will support engineers, grid operators, system planners, utilities, and policymakers alike in their efforts to realize the vision of moving toward greener, more secure energy portfolios. Covering all major renewable sources, from wind and solar, to waste energy and hydropower, the authors highlight case studies of successful integration scenarios to demonstrate pathways toward overcoming the complexities created by variable and distributed generation.
Library of Congress Subject Headings
| Author | : Library of Congress |
| Publisher | : |
| Total Pages | : 1536 |
| Release | : 2006 |
| Genre | : Subject headings, Library of Congress |
| ISBN | : |
