A World for Julius

A World for Julius
Author: Alfredo Bryce Echenique
Publisher: Univ of Wisconsin Press
Total Pages: 460
Release: 2004
Genre: Fiction
ISBN: 9780299196745

Julius was born in a mansion on Salaverry Avenue, directly across from the old San Felipe Hippodrome. Life-size Disney characters and cowboy movie heroes romp across the walls of his nursery. Out in the carriage house, his great-grandfather's ornate, moldering carriage takes him on imaginary adventures. But Julius's father is dead, and his beautiful young mother passes through her children's lives like an ephemeral shooting star. Despite the soft shelter of family and money, hard realities overshadow Julius's expanding world, just as the rugged Andes loom over his home in Lima. This lyrical, richly textured novel, first published in 1970 as Un mundo para Julius, opens new territory in Latin American literature with its focus on the social elite of Peru. In this postmodern novel Bryce Echenique incisively charts the decline of an influential, centuries-old aristocratic family faced with the invasion of foreign capital in the 1950s. Winner of the Outstanding Translation Award of the American Literary Translators Association and the Columbia University Translation Center Award.

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Publisher: Editorial Elearning, S.L.
Total Pages: 304
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Publicidad contagiosa

Publicidad contagiosa
Author: Silvia Sivera
Publisher: Editorial UOC
Total Pages: 192
Release: 2016-06-30
Genre: Business & Economics
ISBN: 8491161414

El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Take Me with You

Take Me with You
Author: Carlos Frias
Publisher: Simon and Schuster
Total Pages: 374
Release: 2008-11-18
Genre: Biography & Autobiography
ISBN: 1416594043

An evocative and unforgettable memoir from award-winning journalist Carlos Frías about his journey to Cuba where he retraces his family's history and encounters the realities of Cuba under Fidel Castro's rule. Carlos Frías, an award-winning journalist and the American-born son of Cuban exiles, grew up hearing about his parents' homeland only in parables. Their Cuba, the one they left behind four decades ago, was ethereal. It existed, for him, only in their anecdotes, and in the family that remained in Cuba—merely ghosts on the other end of a telephone. Until Fidel Castro fell ill. Sent to Cuba by his newspaper as the country began closing to foreign journalists in August 2006, Frías begins the secret journey of a lifetime—twelve days in the land of his parents. That experience led to this evocative, spectacular, and unforgettable memoir. Take Me With You is written through the unique eyes of a first-generation Cuban-American seeing the forbidden country of his ancestry for the first time. Frías provides a fresh view of Cuba, devoid of overt political commentary, focusing instead on the gritty, tangible lives of the people living in Castro's Cuba. Frías takes in the island nation of today and attempts to reconstruct what the past was like for his parents, retracing their footsteps, searching for his roots, and discovering his history. The story creates lasting and unexpected ripples within his family on both sides of the Florida Straits—and on the author himself.

Ética en los medios de comunicación

Ética en los medios de comunicación
Author: López Talavera, María del Mar
Publisher: Editorial UOC
Total Pages: 206
Release: 2016-11-08
Genre: Philosophy
ISBN: 8491162429

Hablar de ética en los medios de comunicación, en un momento histórico de crisis moral de valores, no resulta tarea sencilla, por lo que es imprescindible subrayar la importancia y actualidad de una deontología en este ámbito. Hoy en día, tanto estudiantes como profesionales de las ciencias de la información se enfrentan con problemas éticos que exigen tomar decisiones desde el punto de vista moral. Es lo que los anglosajones denominan making ethical decision. A tal efecto, este libro aporta fundamentales contenidos y reflexiones para una correcta resolución de los dilemas éticos en el ejercicio profesional del periodismo y de la comunicación audiovisual. Se abordan temas de actualidad y aplicación práctica como son, entre otros, el tratamiento ético de informaciones sobre violencia y terrorismo; la publicidad engañosa e información subliminal; la ética de los anuncios televisivos; la influencia de la televisión en los niños; la ética del fotógrafo en prensa y los paparazzi; la deontología del contertulio radiofónico; la importancia de la calidad de los contenidos en televisión; la telebasura y la responsabilidad social del cineasta.

Until Tuesday

Until Tuesday
Author: Luis Carlos Montalvan
Publisher: Hachette Books
Total Pages: 282
Release: 2011-05-03
Genre: Biography & Autobiography
ISBN: 1401303765

A heartwarming dog story like no other: Tuesday, a lovable golden retriever, changes a former soldier’s life forever. A highly decorated captain in the U.S. Army, Luis Montalván never backed down from a challenge during his two tours of duty in Iraq. After returning home from combat, however, his physical wounds and crippling post-traumatic stress disorder began to take their toll. He wondered if he would ever recover. Then Luis met Tuesday, a sensitive golden retriever trained to assist people with disabilities. Tuesday had lived among prisoners and at a home for troubled boys, and he found it difficult to trust in or connect with a human being–until Luis. Until Tuesday is the story of how two wounded warriors, who had given so much and suffered the consequences, found salvation in each other. It is a story about war and peace, injury and recovery, psychological wounds and spiritual restoration. But more than that, it is a story about the love between a man and dog, and how, together, they healed each other’s souls.