Popularizing Science In The Digital Era
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Author | : Sichen Xia |
Publisher | : Taylor & Francis |
Total Pages | : 153 |
Release | : 2023-06-23 |
Genre | : Language Arts & Disciplines |
ISBN | : 1000898148 |
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Author | : Jens P. Flanding |
Publisher | : Emerald Group Publishing |
Total Pages | : 224 |
Release | : 2018-11-30 |
Genre | : Business & Economics |
ISBN | : 1787694658 |
Digital-era technologies lead organizations to become technology takers, the equivalent of economic 'price takers'.To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This playbook offers technology takers tactics to manage change, create value, and exploit the digital era's strategic opportunities.
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Total Pages | : 110 |
Release | : 1999-11 |
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
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Total Pages | : 140 |
Release | : 2000-10 |
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
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Total Pages | : 104 |
Release | : 2007-03 |
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
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Total Pages | : 148 |
Release | : 2006-11 |
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
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Total Pages | : 104 |
Release | : 1994-09 |
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
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Publisher | : |
Total Pages | : 130 |
Release | : 2004-04 |
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author | : Alan G Gross |
Publisher | : Routledge |
Total Pages | : 337 |
Release | : 2016-12-05 |
Genre | : Psychology |
ISBN | : 1351864025 |
The essays in Science and the Internet address the timely topic of how digital tools are shaping science communication. Featuring chapters by leading scholars of the rhetoric of science and technology, the volume fills a much needed gap in contemporary rhetoric of science scholarship. Overall, the essays reveal how digital technologies may both fray the boundaries between experts and non-experts and enable more collaborative, democratic means of public engagement with science. --Lisa Keränen, PhD, Associate Professor and Director of Graduate Studies Department of Communication, University of Colorado Denver
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Total Pages | : 124 |
Release | : 1995-06 |
Genre | : |
ISBN | : |
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.