Political Marketing In Canada
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| Author | : Alex Marland |
| Publisher | : UBC Press |
| Total Pages | : 322 |
| Release | : 2012-02-15 |
| Genre | : Social Science |
| ISBN | : 0774822317 |
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 292 |
| Release | : 2014-05-09 |
| Genre | : Political Science |
| ISBN | : 131768625X |
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
| Author | : Alex Marland |
| Publisher | : UBC Press |
| Total Pages | : 317 |
| Release | : 2014-09-21 |
| Genre | : Political Science |
| ISBN | : 0774827793 |
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
| Author | : Darren G. Lilleker |
| Publisher | : Manchester University Press |
| Total Pages | : 258 |
| Release | : 2005-08-06 |
| Genre | : Business & Economics |
| ISBN | : 9780719068713 |
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
| Author | : J. Lees-Marshment |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2011-03-29 |
| Genre | : Political Science |
| ISBN | : 0230299512 |
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
| Author | : Alex Marland |
| Publisher | : UBC Press |
| Total Pages | : 385 |
| Release | : 2017-05-26 |
| Genre | : Political Science |
| ISBN | : 077483451X |
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
| Author | : Jamie Gillies |
| Publisher | : Springer |
| Total Pages | : 130 |
| Release | : 2017-08-04 |
| Genre | : Political Science |
| ISBN | : 3319593455 |
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
| Author | : David McGrane |
| Publisher | : UBC Press |
| Total Pages | : 409 |
| Release | : 2019-05-15 |
| Genre | : Political Science |
| ISBN | : 0774860480 |
The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition under Jack Layton’s leadership. David McGrane argues that the key to the party’s electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada’s NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
| Author | : Susan Delacourt |
| Publisher | : D & M Publishers |
| Total Pages | : 378 |
| Release | : 2016-05-07 |
| Genre | : Social Science |
| ISBN | : 1771621109 |
This second edition offers an insightful and provocative look at the inside world of political marketing in Canada—and what this means about the state of our democracy in the twenty-first century—from a leading political commentator. Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada’s top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into “niche” markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada.
| Author | : Alex Marland |
| Publisher | : UBC Press |
| Total Pages | : 341 |
| Release | : 2018-09-01 |
| Genre | : Political Science |
| ISBN | : 0774837969 |
Political Elites in Canada offers a timely look at Canadian politics and how power brokers are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, and the rise and fall of political influencers permeates national headlines. In many areas, traditional elites are losing authority over prevailing social, economic, and political structures. Communication between and among elites and citizens is having dramatic implications for political institutions and governance. This volume explores the changing landscape of power brokers, the ascent of new elites, and how these groups are using digital communication to connect with Canadians in unprecedented ways. Featuring empirical studies of governmental decision makers in the public service, such as political staff and public servants, premiers, and judges, and non-governmental influence brokers, such as social media commentators and non-profit organizations, this collection is a much-needed synthesis of elite politics in Canada.
