Poland's New Ways of Public Diplomacy

Poland's New Ways of Public Diplomacy
Author: Beata Ociepka
Publisher: Studies in Communication and Politics
Total Pages: 0
Release: 2017
Genre: Poland
ISBN: 9783631672273

This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. «The book (...) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.» Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University «An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.» Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University

Poland's New Ways of Public Diplomacy

Poland's New Ways of Public Diplomacy
Author: Beata Ociepka
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Total Pages: 242
Release: 2017
Genre: Art
ISBN: 9783631705292

This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. «The book (...) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.» Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University «An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.» Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University

The New Public Diplomacy

The New Public Diplomacy
Author: J. Melissen
Publisher: Springer
Total Pages: 242
Release: 2005-11-22
Genre: Political Science
ISBN: 0230554938

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

European Public Diplomacy

European Public Diplomacy
Author: Mai'a K. Davis Cross
Publisher: Springer
Total Pages: 358
Release: 2015-12-11
Genre: Political Science
ISBN: 1137315148

Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.

Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power
Author: Pawel Surowiec
Publisher: Routledge
Total Pages: 229
Release: 2016-08-05
Genre: Business & Economics
ISBN: 1317593790

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Public Diplomacy and the Politics of Uncertainty

Public Diplomacy and the Politics of Uncertainty
Author: Pawel Surowiec
Publisher: Springer Nature
Total Pages: 373
Release: 2020-10-26
Genre: Political Science
ISBN: 3030545520

This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

Practicing Public Diplomacy

Practicing Public Diplomacy
Author: Yale Richmond
Publisher: Berghahn Books
Total Pages: 202
Release: 2008-02-01
Genre: History
ISBN: 0857450131

There is much discussion these days about public diplomacy—communicating directly with the people of other countries rather than through their diplomats—but little information about what it actually entails. This book does exactly that by detailing the doings of a US Foreign Service cultural officer in five hot spots of the Cold War - Germany, Laos, Poland, Austria, and the Soviet Union - as well as service in Washington DC with the State Department, the Helsinki Commission of the US Congress, and the National Endowment for Democracy. Part history, part memoir, it takes readers into the trenches of the Cold War and demonstrates what public diplomacy can do. It also provides examples of what could be done today in countries where anti-Americanism runs high.

Public Diplomacy

Public Diplomacy
Author: Mark Leonard
Publisher:
Total Pages: 183
Release: 2002
Genre: Communication in politics
ISBN: 9781903558133

This report which builds on the interim report, Going public, sets out a practical agenda for public diplomacy which draws on fieldwork in six countries, hundreds of interviews with practitioners, and contributions from the experts in academia and communications.

Between East and West

Between East and West
Author: Anne Applebaum
Publisher: Anchor
Total Pages: 349
Release: 2017-06-13
Genre: History
ISBN: 0525433198

In 1991, Anne Applebaum, Pulitzer Prize-winning author of Gulag, Iron Curtain and Red Famine, took a three-month road trip through the borderlands between the fallen Soviet Union and Europe—lands that became Ukraine, Belarus, Lithuania and Moldova. In her iconic reportage, which has become indispensable history, she captures the harrowing story of a region that is once again threatened by Russia. An extraordinary journey into the past and present of the lands east of Poland and west of Russia—an area defined throughout its history by colliding empires. Traveling from the former Soviet naval center of Kaliningrad on the Baltic to the Black Sea port of Odessa, Anne Applebaum encounters a rich range of competing cultures, religions, and national aspirations. In reasserting their heritage, the inhabitants of the borderlands attempt to build a future grounded in their fractured ancestral legacies. In the process, neighbors unearth old conflicts, devote themselves to recovering lost culture, and piece together competing legends to create a new tradition. Rich in surprising encounters and vivid characters, Between East and West brilliantly illuminates the soul of the borderlands and the shaping power of the past.

Popular Music and Public Diplomacy

Popular Music and Public Diplomacy
Author: Mario Dunkel
Publisher: transcript Verlag
Total Pages: 329
Release: 2019-03-31
Genre: Music
ISBN: 383944358X

In the early years of the Cold War, Western nations increasingly adopted strategies of public diplomacy involving popular music. While the diplomatic use of popular music was initially limited to such genres as jazz, the second half of the 20th century saw a growing presence of various popular genres in diplomatic contexts, including rock, pop, bluegrass, flamenco, funk, disco, and hip-hop, among others. This volume illuminates the interrelation of popular music and public diplomacy from a transnational and transdisciplinary angle. The contributions argue that, as popular music has been a crucial factor in international relations, its diplomatic use has substantially impacted the global musical landscape of the 20th and 21st centuries.