Point of Purchase Design
Author | : Robert B. Konikow |
Publisher | : |
Total Pages | : 262 |
Release | : 1985 |
Genre | : Advertising |
ISBN | : |
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Author | : Robert B. Konikow |
Publisher | : |
Total Pages | : 262 |
Release | : 1985 |
Genre | : Advertising |
ISBN | : |
Author | : Richard P. Clark |
Publisher | : Infobase Publishing |
Total Pages | : 241 |
Release | : 2010-04-21 |
Genre | : Business & Economics |
ISBN | : 1438110898 |
Presents opportunities for employment in the field of visual arts listing more than sixty-five job descriptions, salary ranges, education and training requirements, and more.
Author | : Robert Liljenwall |
Publisher | : Point-of-Purchase Advertising Intl |
Total Pages | : 252 |
Release | : 2004-03 |
Genre | : Business & Economics |
ISBN | : 9780970709912 |
Author | : Bunny Williams |
Publisher | : Harry N. Abrams |
Total Pages | : 0 |
Release | : 2007-10-01 |
Genre | : Architecture |
ISBN | : 9781584796244 |
Part memoir and part how-to manual, this book showcases many of the chic but always cozily comfortable residences Williams has designed.
Author | : Sarah Stein Greenberg |
Publisher | : Ten Speed Press |
Total Pages | : 305 |
Release | : 2021-09-21 |
Genre | : Business & Economics |
ISBN | : 1984858173 |
WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.
Author | : Garr Reynolds |
Publisher | : Pearson Education |
Total Pages | : 316 |
Release | : 2009-04-15 |
Genre | : Business & Economics |
ISBN | : 0321601890 |
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author | : Grant P. Wiggins |
Publisher | : ASCD |
Total Pages | : 383 |
Release | : 2005 |
Genre | : Education |
ISBN | : 1416600353 |
What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.
Author | : Markus Ståhlberg |
Publisher | : Kogan Page Publishers |
Total Pages | : 295 |
Release | : 2012-02-03 |
Genre | : Business & Economics |
ISBN | : 0749464720 |
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author | : Steve Swink |
Publisher | : CRC Press |
Total Pages | : 377 |
Release | : 2008-10-13 |
Genre | : Art |
ISBN | : 1482267330 |
"Game Feel" exposes "feel" as a hidden language in game design that no one has fully articulated yet. The language could be compared to the building blocks of music (time signatures, chord progressions, verse) - no matter the instruments, style or time period - these building blocks come into play. Feel and sensation are similar building blocks whe
Author | : Andrea Small |
Publisher | : Ten Speed Press |
Total Pages | : 145 |
Release | : 2022-04-19 |
Genre | : Business & Economics |
ISBN | : 1984857975 |
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school. “Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseproject A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous. Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal. Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.