This volume investigates the mechanisms (artworks, treatises, and other forms of cultural patronage) that the Marquises of Villena and their opponents used to operate in the cultural battlefield of the time with the aim of understanding how their conflicting historical memories were constructed and manipulated. Concentrating on the late fifteenth and early sixteenth centuries, the book examines these two aristocrats and demonstrates that political tensions led not only to military conflicts during this period but also to conflicts fought on cultural grounds, through the promotion of artistic, religious, and literary programmes. Maria Teresa Chicote Pompanin investigates why the Marquises of Villena lost in both the military and cultural battlefields and explains how the negative historical memories forged by their opponents in the late fifteenth century managed to become the official historical truth that has remained unchallenged to this day. The book will be of interest to scholars working in art history, cultural history, medieval studies, Renaissance studies, Iberian studies, literary studies, and patronage studies.