Podcast Advertising Works
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| Author | : Glenn Rubenstein |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 102 |
| Release | : 2016-10-03 |
| Genre | : |
| ISBN | : 9781539374466 |
Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising is, why it works, and how you can make it work for your business or brand.In this book, you will learn:� The basics of podcast advertising� How podcast ads compare to other forms of advertising � How to plan an effective podcast advertising campaign� Essential terms, like streams, downloads, pre-roll, mid-roll, and CPM.� Whether podcast advertising is right for your businessRecent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.Success or failure is often the result of correctly planning your campaign.In this book, you will learn the basics of structuring an effective podcast ad campaign, including:� A proven method for selecting which podcasts to advertise on� The best placements of your ads within the podcast � Advertising styles that deliver results� Ad measurement and tracking your return on investment� Why some podcast advertising campaigns failPodcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.
| Author | : Rafeal Mechlore |
| Publisher | : Preach Publications |
| Total Pages | : 0 |
| Release | : 2023-11 |
| Genre | : |
| ISBN | : 9788196716189 |
"Podcast Advertising: Connecting with Listeners" is an engaging and informative exploration of the dynamic world of podcast advertising and its unique ability to establish meaningful connections with audiences. This podcast offers a deep dive into the art and science of leveraging this increasingly influential medium for marketing purposes, shedding light on the strategies and best practices that help brands forge genuine bonds with their listeners. Throughout this podcast series, listeners will be treated to a wealth of insights, case studies, and expert interviews that provide a comprehensive understanding of how podcast advertising works and why it's a powerful tool for connecting with consumers. It examines the nuanced approaches that advertisers can adopt to deliver messages effectively and authentically within the podcasting space. The podcast delves into the creative and strategic aspects of crafting compelling ad campaigns within the podcast ecosystem, emphasizing the importance of aligning with the content, tone, and values of the shows. It showcases successful examples of campaigns that have resonated with listeners and explores the data-driven methods that help advertisers measure their impact and return on investment. "Podcast Advertising: Connecting with Listeners" is a valuable resource for marketers, advertisers, and business leaders looking to tap into the immense potential of podcasting as a marketing channel. It highlights how the intimacy and trust that podcasts inherently foster can be harnessed to build meaningful relationships with consumers and drive brand awareness and loyalty. This podcast series not only serves as an insightful guide to podcast advertising but also celebrates the medium's unique ability to connect with audiences in a way that traditional advertising often can't. It's an essential listen for anyone interested in the art of connecting with consumers in the digital age.
| Author | : Phil M. Jones |
| Publisher | : John Wiley & Sons |
| Total Pages | : 183 |
| Release | : 2018-01-31 |
| Genre | : Business & Economics |
| ISBN | : 1119473454 |
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
| Author | : Eric A. Ritter |
| Publisher | : |
| Total Pages | : |
| Release | : 2007 |
| Genre | : |
| ISBN | : |
ABSTRACT: Online advertising has been around since the inception of the Internet in 1994 as a commercial medium and marketplace. A large body of work looking at the Internet as an advertising medium is available to marketers and advertisers. My work focuses primarily on technology that, due to changed consumer behavior, is looked at differently today than just a few years ago. For example, banner ads can no longer be measured by click-through rates, but can only be sold as brand exposure. The objective of my study was to add to the body of work looking at online advertising, while focusing specifically on podcasting as an advertising medium. Due to the quick-changing nature of online content and technology my study should not be looked as only applicable to podcasting, but rather to any online medium that is developed and consists of consumers actively choosing to listen to audio content. My study manipulated advertising placement and advertising type to assess how to minimize the negative effects of perceived intrusiveness and perceived irritation by consumers. In addition, my study measured consumers attitude towards the ad and ad avoidance behaviors. Four different podcasts were created. Two featured a traditional advertisement and two featured a sponsorship message. Two of the podcasts had advertising placed at the beginning of the podcast while two had advertising placed in the middle. Results are presented and implications for marketers and advertisers are discussed. My study also presents limitations and suggestions for future research.
| Author | : Michael Geoghegan |
| Publisher | : CRC Press |
| Total Pages | : 447 |
| Release | : 2012-07-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136031944 |
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
| Author | : David Hooper |
| Publisher | : Big Podcast |
| Total Pages | : 326 |
| Release | : 2019-03-12 |
| Genre | : Computers |
| ISBN | : 1608428885 |
Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
| Author | : Tim Hwang |
| Publisher | : FSG Originals |
| Total Pages | : 176 |
| Release | : 2020-10-13 |
| Genre | : Social Science |
| ISBN | : 0374721246 |
From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
| Author | : Tony Hertz |
| Publisher | : Ecademy Press |
| Total Pages | : 177 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1908746653 |
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
| Author | : Yoram (Jerry) Wind |
| Publisher | : John Wiley & Sons |
| Total Pages | : 293 |
| Release | : 2016-02-15 |
| Genre | : Business & Economics |
| ISBN | : 1119074223 |
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
| Author | : Jennifer Lamont Leo |
| Publisher | : Windy City Hearts |
| Total Pages | : 306 |
| Release | : 2020-05 |
| Genre | : Fiction |
| ISBN | : 9781733705844 |
Chicago, 1928. Pampered socialite Connie Shepherd lives the kind of glossy life other women read about in the society pages. Engaged to a handsome financier, she spends her days and nights in a dizzying social round. When eccentric Aunt Pearl, an amateur chemist, offers her an unusual wedding present--the formula for a home-brewed skin tonic--Connie laughs it off. But when disaster flings her privileged world into chaos and throws her back on her own resources, will Aunt Pearl's strange gift provide the key to survival? By turns heartbreaking and hope-filled, Moondrop Miracle tells the story of an extraordinary and unforgettable woman whose determinatio to succeed changes her life forever.
