Cambio social y Relaciones Públicas
| Author | : Kathy Matilla |
| Publisher | : Editorial UOC |
| Total Pages | : 172 |
| Release | : 2015-07-31 |
| Genre | : Business & Economics |
| ISBN | : 8490646503 |
Planificacion Estrategica De Las Relaciones Publicas
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Planificacion Estrategica de las Relaciones Publicas
| Author | : Jordi Xifra |
| Publisher | : Ediciones Paidos Iberica |
| Total Pages | : 0 |
| Release | : 2006-05 |
| Genre | : Business & Economics |
| ISBN | : 9788449317781 |
Las campanas de relaciones publicas son los instrumentos que articulan mensajes, medios y tecnicas para conseguir los objetivos de relacion y comunicacion de las organizaciones con sus publicos. Desde este punto de vista, se estructuran como cualquier proceso de estrategia empresarial, donde la investigacion adquiere un papel esencial. Este estudio surge de la inquietud por trasladar a profesionales y estudiantes la dimension estrategica de las relaciones publicas, alejandolas de la percepcion tecnica e instrumental predominante y desgajandolas del marketing. Una dimension que Jordi Xifra ha investigado en su vertiente teorica y practica. Al abordar la planificacion estrategica de las relaciones publicas, este libro viene a cubrir una ausencia en la escasa literatura espanola sobre la materia. Se dirige a los estudiantes que aspiran a gestionar la comunicacion de las organizaciones, a los profesionales que desean ahondar en la investigacion y planificacion de las relaciones publicas, y tambien al lector que quiere adentrarse en los vericuetos de las campanas informativas de las que es objetivo diario por parte de empresas privadas e instituciones publicas.
El alma de la comética
| Author | : Ángeles Sánchez-Cueca |
| Publisher | : Editorial Almuzara |
| Total Pages | : 203 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 8483567075 |
Annotation During the last few years, the world's luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.
Media and Metamedia Management
| Author | : Francisco Campos Freire |
| Publisher | : Springer |
| Total Pages | : 514 |
| Release | : 2016-11-21 |
| Genre | : Technology & Engineering |
| ISBN | : 3319460684 |
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Public Relations and Communication Management in Europe
| Author | : Betteke van Ruler |
| Publisher | : Walter de Gruyter |
| Total Pages | : 517 |
| Release | : 2008-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110197197 |
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
| Author | : Hernández-Santaolalla, Víctor |
| Publisher | : IGI Global |
| Total Pages | : 457 |
| Release | : 2020-04-24 |
| Genre | : Business & Economics |
| ISBN | : 1799831205 |
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Strategic Communication in Context: Theoretical Debates and Applied Research
| Author | : Sara Balonas |
| Publisher | : UMinho Editora/CECS |
| Total Pages | : 431 |
| Release | : 2021-07-30 |
| Genre | : Social Science |
| ISBN | : 9898974427 |
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
HCI International 2021 - Late Breaking Papers: Cognition, Inclusion, Learning, and Culture
| Author | : Constantine Stephanidis |
| Publisher | : Springer Nature |
| Total Pages | : 677 |
| Release | : 2021-11-12 |
| Genre | : Computers |
| ISBN | : 3030903281 |
This book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. The conference was planned to take place in Washington DC, USA but had to change to a virtual conference mode due to the COVID-19 pandemic. A total of 5222 individuals from academia, research institutes, industry, and governmental agencies from 81 countries submitted contributions, and 1276 papers and 241 posters were included in the volumes of the proceedings that were published before the start of the conference. Additionally, 174 papers and 146 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of HCI, addressing major advances in knowledge and effective use of computers in a variety of application areas.
The Routledge Handbook of Critical Public Relations
| Author | : Jacquie L'Etang |
| Publisher | : Routledge |
| Total Pages | : 447 |
| Release | : 2015-08-11 |
| Genre | : Business & Economics |
| ISBN | : 131791886X |
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Corporate Social Responsibility and Corporate Governance
| Author | : David Crowther |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 345 |
| Release | : 2017-07-03 |
| Genre | : Business & Economics |
| ISBN | : 1787149269 |
This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
