Benchmarking National Tourism Organisations and Agencies

Benchmarking National Tourism Organisations and Agencies
Author: John Lennon
Publisher: Routledge
Total Pages: 275
Release: 2006-08-11
Genre: Business & Economics
ISBN: 1136426507

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. • Useful, practical guide to government's involvement in tourism over the past decade or more • Brings insight from both the academic and practitioner markets • International Case Studies

Vocational Training in the Tourist Industry

Vocational Training in the Tourist Industry
Author: Liliane Müller-Warson
Publisher:
Total Pages: 164
Release: 1991
Genre: EF
ISBN:

This documentary study is based on 12 national dossiers on vocational education and training in the tourist industry. Part 1 is an overview of school vocational training diplomas and curricula and the provision of training programs in the tourist industry. The description of the provision of training in this sector is followed by a review of training programs--secondary and postsecondary--for each Member State of the European Community: Belgium, Denmark, Federal Republic of Germany, Greece, Spain, France, Ireland, Italy, Netherlands, Portugal, and the United Kingdom. A bibliography is provided at the end of most country summaries. Part 2 gives details of policies in the field of tourism in seven Member States and their implications for national and regional economic development. These details are supplemented by bibliographical extracts. For other countries (Belgium, Greece, France, Ireland, Italy, Netherlands, and Portugal), the bibliographic references appear at the end of the report. Part 3 lists publications related to research on both the qualitative and quantitative aspects of tourism. The publications are divided into three categories: national studies on tourism and employment, studies and research on specific subjects, and training of managers. Content of the publication is briefly summarized. A bibliography and references section lists 163 publications and titles by country. Addresses for additional information (by country) are also listed. (YLB)

Towards Effective Place Brand Management

Towards Effective Place Brand Management
Author: Gregory Ashworth
Publisher: Edward Elgar Publishing
Total Pages: 295
Release: 2010-01-01
Genre: Business & Economics
ISBN: 184980639X

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism
Author: Androniki Kavoura
Publisher: Springer Nature
Total Pages: 1074
Release: 2020-03-09
Genre: Business & Economics
ISBN: 3030361268

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Encounters and Engagements between Economic and Cultural Geography

Encounters and Engagements between Economic and Cultural Geography
Author: Barney Warf
Publisher: Springer Science & Business Media
Total Pages: 186
Release: 2012-04-02
Genre: Science
ISBN: 9400729758

The intellectual renaissance of human geography has included a widespread engagement between its economic and cultural subdisciplines. This volume adopts a variety of conceptual and empirical perspectives on the encounters between economic and cultural geographers. It offers an introduction and 10 chapters by authors in a variety of national contexts to explicate issues such as the cultural turn in economic geography, the cultural construction of economic geographic thought, consumption, gender, everyday life, commodity chain analysis, trust, networks, the creative economy, and tourism. The volume contains empirical analyses utilizing both quantitative and qualitative approaches at spatial scales ranging from the individual to the global economy. In illustrating how human geographers can ill afford to subscribe to the analytically false dichotomy between “culture” and “the economy,” the book explicates how cultural and economic geography can be seamlessly integrated , bringing them into a creative tension to their mutual benefit.​

ICT as Innovator Between Tourism and Culture

ICT as Innovator Between Tourism and Culture
Author: Ramos, Célia M.Q.
Publisher: IGI Global
Total Pages: 319
Release: 2021-11-05
Genre: Business & Economics
ISBN: 1799881679

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Spanish Tourism Geographies

Spanish Tourism Geographies
Author: Asunción Blanco-Romero
Publisher: Springer Nature
Total Pages: 481
Release: 2023-09-30
Genre: Social Science
ISBN: 3031397800

This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.