Place Marketing and Temporality

Place Marketing and Temporality
Author: Gary Warnaby
Publisher: Taylor & Francis
Total Pages: 92
Release: 2024-06-26
Genre: Business & Economics
ISBN: 1040124062

Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce—which can serve to homogenize places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past—both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace)—is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past—and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).

Organizational Change and Temporality

Organizational Change and Temporality
Author: Patrick Dawson
Publisher: Routledge
Total Pages: 268
Release: 2016-04-28
Genre: Business & Economics
ISBN: 1317626028

Organizational Change and Temporality: Bending the Arrow of Time looks to address the important area of time and temporality, especially as it relates to frameworks and studies for explaining change processes in organizations. It commences with a selective history on the science and philosophy of time before examining the place of time in work and employment, and the presence and absence of theorized time in explanations of organizational change. The intention is to bring to the fore concepts and debates that have largely remained hidden, furthering our knowledge and understanding of time and temporality in changing organizations. The authors provide a more informed theoretical explanation of the temporal dimensions of organizational change. They examine the concepts and debates behind change theories, philosophical positions and scientific concerns on time and material existence, drawing connections that have previously remained unexplored. This book is key reading for researchers within the organizational change world and will further the academic debate of time and temporality in organizations studies.

The Routledge Handbook of Place

The Routledge Handbook of Place
Author: Tim Edensor
Publisher: Routledge
Total Pages: 850
Release: 2020-05-26
Genre: Science
ISBN: 042984218X

The handbook presents a compendium of the diverse and growing approaches to place from leading authors as well as less widely known scholars, providing a comprehensive yet cutting-edge overview of theories, concepts and creative engagements with place that resonate with contemporary concerns and debates. The volume moves away from purely western-based conceptions and discussions about place to include perspectives from across the world. It includes an introductory chapter, which outlines key definitions, draws out influential historical and contemporary approaches to the theorisation of place and sketches out the structure of the book, explaining the logic of the seven clearly themed sections. Each section begins with a short introductory essay that provides identifying key ideas and contextualises the essays that follow. The original and distinctive contributions from both new and leading authorities from across the discipline provide a wide, rich and comprehensive collection that chimes with current critical thinking in geography. The book captures the dynamism and multiplicity of current geographical thinking about place by including both state-of-the-art, in-depth, critical overviews of theoretical approaches to place and new explorations and cases that chart a framework for future research. It charts the multiple ways in which place might be conceived, situated and practised. This unique, comprehensive and rich collection will be an essential resource for undergraduate and graduate teaching, for experienced academics across a wide range of disciplines and for policymakers and place-marketers. It will provide an invaluable and up-to-date guide to current thinking across the range of disciplines, such as Geography, Sociology and Politics, and interdisciplinary fields such as Urban Studies, Environmental Studies and Planning.

Making Time

Making Time
Author: Richard Whipp
Publisher: OUP Oxford
Total Pages: 241
Release: 2002-07-04
Genre: Business & Economics
ISBN: 0191514454

Time is an essential feature of social and organizational life and part of the deep structure of business activity. Plans, performance, productivity, and pay are all linked to and often measured by time. Yet time is often taken for granted in daily life and the business world. The aim of this book is to bring time into sharper focus and in particular to look at the way time is constructed, made, managed, and used in organizations. The book both provides an overview of some of the key concepts in time — time's arrow, time's cycle, clock time, etc. — and it explores how particular features of the modern world — global time, futures, etc. — extend and change the temporal dimension of organizational activity. Making Time emphasizes the richness of the temporal relations within organizations and the wealth of competing attempts to order and control time in the act of managing. It describes and explains this temporal complexity as it occurs in management, giving full recognition to the way that people create their own sense of time alongside the official temporal apparatus of the clock and diary. The contributors use a variety of management perspectives — strategy, organization theory, decision making, industrial relations, and marketing — and deliberately place the experience of more traditional industrial settings alongside those at the forefront of the 'new economy'. Making Time seeks to spark a debate across the field of management that does justice to the richness of the temporal features of contemporary organizations. The book will be vital reading for those who want to understand the complexities of time in organizations and the modern world, and the challenges it presents for the theoretical and practical spheres of management.

Temporal Data Mining

Temporal Data Mining
Author: Theophano Mitsa
Publisher: CRC Press
Total Pages: 398
Release: 2010-03-10
Genre: Business & Economics
ISBN: 1420089773

From basic data mining concepts to state-of-the-art advances, this book covers the theory of the subject as well as its application in a variety of fields. It discusses the incorporation of temporality in databases as well as temporal data representation, similarity computation, data classification, clustering, pattern discovery, and prediction. The book also explores the use of temporal data mining in medicine and biomedical informatics, business and industrial applications, web usage mining, and spatiotemporal data mining. Along with various state-of-the-art algorithms, each chapter includes detailed references and short descriptions of relevant algorithms and techniques described in other references.

Marketing Higher Education

Marketing Higher Education
Author: Maringe, Felix
Publisher: McGraw-Hill Education (UK)
Total Pages: 213
Release: 2008-12-01
Genre: Education
ISBN: 0335220320

This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.

Time and Transformation in Architecture

Time and Transformation in Architecture
Author: Tuuli Lähdesmäki
Publisher: BRILL
Total Pages: 216
Release: 2018-06-26
Genre: Social Science
ISBN: 9004376798

Time and Transformation in Architecture, edited by Tuuli Lähdesmäki, approaches architecture and the built environment from an interdisciplinary point of view by emphasizing in its theoretical discussions and empirical analysis the dimensions of time, temporality, and transformation—and their relation to human experiences, behavior, and practices. The volume consists of seven chapters that explore the following questions: How do architectural ideas, ideals, and meanings emerge, develop, and transform? How is architecture manifested in relation to time, time-space, and the social dimensions it entails and produces? The volume provides both multifaceted theoretical discussions on time and temporality in architecture and empirical case studies around the globe in which these theories and conceptualizations are tested and explored. Contributors are Eiman Ahmed Elwidaa, André van Graan, June Jordaan, Joongsub Kim, Tuuli Lähdesmäki, Assumpta Nnaggenda-Musana, Sanja Rodeš and Smaranda Spânu.

Individuals in B2B Marketing

Individuals in B2B Marketing
Author: Maria Ivanova-Gongne
Publisher: Taylor & Francis
Total Pages: 219
Release: 2024-06-21
Genre: Business & Economics
ISBN: 1040051197

The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.

Temporality

Temporality
Author: Livia Mathias Simão
Publisher: IAP
Total Pages: 527
Release: 2015-05-01
Genre: Psychology
ISBN: 1623969697

This book comes as part of a broader project the first editor is developing in collaboration with the other two, aiming critically to articulate the central philosophical issue of time and temporality with Cultural Psychology and related areas in its frontier. Similarly to the previous milestone in this effort—Otherness in Question: Labyrinths of the Self, published in this same series, the present one we also invited international cast of authors to bring their perspectives about a possible dialogue between a central philosophical issue and the core subject of their respective research domains. The book interests to researchers, scholars, professionals and students in Psychology and its areas of frontier.