Blanding’s Practical Physical Distribution

Blanding’s Practical Physical Distribution
Author: Warren Blanding
Publisher: Springer Science & Business Media
Total Pages: 841
Release: 2012-12-06
Genre: Technology & Engineering
ISBN: 1461338468

The idea for this Handbook dates back more than a dozen years, to the time when I was commissioned by The Mason and Dixon Lines to develop a handbook that would be useful both to their own people and to their shippers in understanding and applying the basic principles of the then-emerging management science of physical distribution management. Then as now, there were several excellent textbooks in the field. But they were written primarily for classroom use, for persons who would be entering careers in the field at a later date. And there was virtually nothing for the working manager or manager-to-be. Thus we saw the need for a hands-on, practically-oriented guide to physical distribution management, written mainly in non-academic language and supplement ing rather than duplicating the excellent existing coverage of inventory theory, queueing and,other textbook subjects. Bear in mind that the times were quite different, back then. The Na tional Council of Physical Distribution Management (NCPDM) had been in existence barely two years, and had fewer than 200 members. Indeed, there were probably not 100 persons in the country who had the title "Distribution Manager" after their names. Today, of course, the NCPDM has over 2,000 members and the distribution manager title is widely used and recognized. In fact, many who hold the title today were recipients of the original Mason and Dixon materials back then, and quite often car ried the time-honored title of "Traffic Manager.

Basics of Marketing Management (Theory & Practice)

Basics of Marketing Management (Theory & Practice)
Author: Rudani R.B.
Publisher: S. Chand Publishing
Total Pages: 441
Release: 2010-12
Genre: Business & Economics
ISBN: 8121931681

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

Distribution

Distribution
Author: David F. Ross
Publisher: Springer Science & Business Media
Total Pages: 792
Release: 2012-12-06
Genre: Technology & Engineering
ISBN: 1468400150

It has been said that every generation of historians seeks to rewrite what a previous generation had established as the standard interpretations of the motives and circumstances shaping the fabric of historical events. It is not that the facts of history have changed. No one will dispute that the battle of Waterloo occurred on June 11, 1815 or that the allied invasion of Europe began on June 6, 1944. What each new age of historians are attempting to do is to reinterpret the motives of men and the force of circumstance impacting the direction of past events based on the factual, social, intellectual, and cultural milieu of their own generation. By examining the facts of history from a new perspective, today's historians hope to reveal some new truth that will not only illuminate the course of history but also validate contempo rary values and societal ideals. Although it is true that tackling the task of developing a new text on logistics and distribution channel management focuses less on schools of philosophical and social analysis and more on the calculus of managing sales campaigns, inventory replenishment, and income statements, the goal of the management scientist, like the historian, is to merge the facts and figures of the discipline with today's organizational, cultural, and economic realities. Hopefully, the result will be a new synthesis, where a whole new perspective will break forth, exposing new directions and opportunities.

Modern Logistics Management

Modern Logistics Management
Author: John F. Magee
Publisher: John Wiley & Sons
Total Pages: 458
Release: 1985-10-02
Genre: Business & Economics
ISBN: 9780471812616

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.

Marketing Fundamentals 2007-2008

Marketing Fundamentals 2007-2008
Author: Geoff Lancaster
Publisher: Routledge
Total Pages: 406
Release: 2007
Genre: Business & Economics
ISBN: 0750685468

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory