Persuasion Smart Skills
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| Author | : Patrick Forsyth |
| Publisher | : Legend Press |
| Total Pages | : 114 |
| Release | : 2018-09-28 |
| Genre | : Business & Economics |
| ISBN | : 178719793X |
Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:•Mastering persuasive language•Personalising your pitch: “the tailored approach”•Conveying credibility•Handling and overcoming objections•Dealing with “maybe”Take advantage of every opportunity, starting today.
| Author | : Patrick Forsyth |
| Publisher | : Legend Press |
| Total Pages | : 144 |
| Release | : 2020-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1789550009 |
Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as to external customers or businesses – Its vital importance can never be over emphasized. Yet it can be difficult and communication breakdown is not uncommon. There are several essential elements to making business communications work; these include structure, clarity, consistency, medium, and relevancy and our guide covers those areas within the below chapters: •Essential foundations of success •Preparation •Face-to-face communication •Putting it in writing •Electronic Communication •On your feet •Being persuasive •Negotiating Our Smart Skill guide will enable you to target and convey your information through software, telephone or in-person methods. Regardless of what medium you use, effective communication means your message is received clearly and is understood entirely.
| Author | : Philippe AIMÉ |
| Publisher | : Convertize |
| Total Pages | : 272 |
| Release | : 2019-03-01 |
| Genre | : Business & Economics |
| ISBN | : |
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
| Author | : Anthony Jacks |
| Publisher | : Legend Press |
| Total Pages | : 124 |
| Release | : 2018-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1787198634 |
Book 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Become a master negotiator with just 7 key stepsNegotiating is a part of everyday life, but in business it’s absolutely critical to your success. In the current challenging work and business environment, never has the skill of negotiation been more important, both with new clients and existing ones. Whether you are negotiating a one-off deal or managing a long-term project, securing the appropriate and best deal is paramount in any workplace... business success or failure can depend on it.This book will provide you with all you need to know, including insight into processes such as: •Preparing a strategy with multiple options •How to deal with pressure, tricks and tensions •Maximise return on investment (ROI) You will also be given an in-depth look at the vital after-negotiation period where skilled negotiation is required to resolve emerging problems as a deal is executed or a service provided.ContentsForewordIntroduction: Getting the best dealChapter 1. Negotiation: Getting to grips with the core approachesChapter 2. Preparation: The route to achieving successChapter 3. Trading: Achieving successful balanceChapter 4. Making It Work: Good tactics, bad tactics and downright ploysChapter 5. The Interpersonal Dimension: The behavioural interactionsChapter 6. The Fine Print: The contractual elements of a dealChapter 7. Focusing on the Key Issues: Attention to detail
| Author | : Patrick Forsyth |
| Publisher | : Legend Press |
| Total Pages | : 129 |
| Release | : 2018-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1787198219 |
Book 3 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Gain a competitive edge at work with your business writing skills Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:•Write and format business reports, proposals or presentations•Recognise the dangers of poor writing•Write effectively under time pressure•Use persuasive techniques and structures•Deal with all types of documentation from a "simple" email to a long reportAccessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.***ContentsPreface: The dangers of poor writing and the opportunities of good1. Introduction: Good writing is the business equivalent of an open goal2. Getting it down right3. Making language work for you4. Making it persuasive5. Horses for courses: linking style to method6. The brief, the very brief and the ubiquitous email7. At length: reports and proposalsPostscript,
| Author | : Anthony Jacks |
| Publisher | : Legend Press Ltd |
| Total Pages | : 121 |
| Release | : 2019-08 |
| Genre | : Business & Economics |
| ISBN | : 1787198189 |
Book 5 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. The only book you need to succeed in the world of business In today's working environment, building your career success can seem like a minefield, thanks to increasing levels of competition, accountability, limited potential for advancement, and a lack of opportunities available. The only way to stay on top of the game is to build up your 'soft skills' and accumulate useful experience that makes you stand out from the crowd. This concise and simple Smart Skillsguide will show how and where to focus your energies when you want to become a more successful professional: Developing your skills and competencies Capitalising on your resources, strengths and weaknesses Building strong work relationships Increasing your visibility in and out of the workplace Making best use of your business knowledge With these easy steps, professionals at any grade can achieve peak performance and start climbing that ladder to career success.
| Author | : Anne Hawkins |
| Publisher | : Legend Press |
| Total Pages | : 117 |
| Release | : 2011-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1908248335 |
Part of the Smart Skills series, Mastering the Numbers offers a practical and accessible guide to the numerical skills needed to excel in business. A must for any employee, manager, freelancer or business owner.Mastering the Numbers is not just for those working professionally with figures, such as accountants, but provides the general skills required for any person working with numbers in the workplace. A must-have book.
| Author | : Anne Hawkins |
| Publisher | : Legend Press |
| Total Pages | : 118 |
| Release | : 2018-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1787198197 |
Book 4 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.A practical and accessible guide to the numerical skills needed to excel in businessWhatever your business or technical background, having a sound grasp of finance empowers you to make more informed and confident strategic and operational decisions. Those with a good understanding are also more likely to be involved in strategically important projects, facilitating career advancement or any role where scrutiny of budgets or contracts is required.This book is designed to give any professional from a non-financial background the skills and confidence to add that critical financial dimension to their skillset.•Quickly and accurately read and interpret accounts, including forecasts, balance sheets and profit and loss reports•Understand the difference between revenue, profit, cash flow, overhead and margin to make better financial decisions and produce budgets and forecasts with confidence•Effectively communicate financial performance to your management or employeesWhether you are an entrepreneur with a great business idea but no idea how to explain your plans to potential investors, or a marketing professional hoping to understand accounting jargon in your financial reports, this Smart Skills guide can give you the skills and knowledge you need to succeed in business, with no need for an expensive or lengthy course in finance.***ContentsForewordIntroduction1. The Overview2. The Balance Sheet3. The Profit and Loss Account4. The Cash Flow Statement5. Financial Ratios and other Measures of Performance6. Budgeting7. Costing8. Capital Expenditure Appraisal (CAPEX)Dictionary of Accounting JargonAppendices
| Author | : Frances Kay |
| Publisher | : Legend Press |
| Total Pages | : 132 |
| Release | : 2018-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1787198650 |
Book 2 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Everything you need to know about presenting- a must have for any employee, manager, freelancer or business owner?Despite being one of the most dreaded professional tasks, public speaking is an increasingly important skill to master: the ability to engage and connect can truly set you apart from the crowd in a competitive market. This easy-to-follow, succinct guide will provide you with effective tips and resources to help you with both the practical task of putting together a presentation and proven strategies for building up your confidence. This handy guide includes:•Detailed advice on strategy, structure and format•How to pinpoint and communicate your core message•Expert strategies for staying calm and collected•Understanding your audience's needs•How to show your passion and create a rapport with your audience•Best practice for using visual aids and speaker notesKay splits up the presenting process into three key stages: before the presentation, during the event, and afterwards. This easy method makes this Smart Skills guide a useful tool for anyone who has to present to an audience, even a complete beginner.***ContentsPrefaceForewordNotes from the authorIntroduction: The opportunities - and the difficulties - of getting to your feetBEFORE THE PRESENTATIONChapter OneFocusing on the taskIdeas and objectivesStrategy, structure and formatChapter TwoGetting organisedCalming the nervesHarnessing your secret weaponsSpacial awarenessChapter ThreePutting your message togetherSpeaker’s notesWith a little help from your friendsDURING THE PRESENTATIONChapter FourConfronting the audienceGaining attentionCreating rapportChapter FiveCommunicating your messageGaining acceptanceIn conclusionCan you hear me at the back?Chapter SixInvolving your listenersUse of visual aidsSigns of revoltAnything and everythingAFTER THE PRESENTATIONChapter SevenQuestion time and feedbackHandling questions and objectionsIn the chairPresentation performance checklist
| Author | : Frances Kay |
| Publisher | : Legend Press |
| Total Pages | : 108 |
| Release | : 2019-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1789550041 |
Part of the Smart Skills Series Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business
