Perspectives On Consumer Behaviour
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Author | : Włodzimierz Sroka |
Publisher | : Springer Nature |
Total Pages | : 344 |
Release | : 2020-06-26 |
Genre | : Business & Economics |
ISBN | : 3030473805 |
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author | : Harold H. Kassarjian |
Publisher | : Scott Foresman |
Total Pages | : 538 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : 9780673153944 |
Author | : Kaufmann, Hans Ruediger |
Publisher | : IGI Global |
Total Pages | : 441 |
Release | : 2017-01-18 |
Genre | : Business & Economics |
ISBN | : 1522521402 |
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Author | : Rajagopal |
Publisher | : Business Expert Press |
Total Pages | : 183 |
Release | : 2018-02-25 |
Genre | : Business & Economics |
ISBN | : 1947441159 |
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author | : Ayantunji Gbadamosi |
Publisher | : Routledge |
Total Pages | : 666 |
Release | : 2017-11-22 |
Genre | : Business & Economics |
ISBN | : 1351819054 |
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author | : Harold H. Kassarjian |
Publisher | : |
Total Pages | : 616 |
Release | : 1991 |
Genre | : |
ISBN | : 9780877772347 |
Author | : John O'Shaughnessy |
Publisher | : Bloomsbury Publishing |
Total Pages | : 536 |
Release | : 2012-12-04 |
Genre | : Business & Economics |
ISBN | : 1137003774 |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Author | : David Brinberg |
Publisher | : Springer Science & Business Media |
Total Pages | : 427 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 1461386098 |
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author | : François Colbert |
Publisher | : Routledge |
Total Pages | : 126 |
Release | : 2021-09-30 |
Genre | : Business & Economics |
ISBN | : 0429558171 |
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.
Author | : Z.S. Demirdjian |
Publisher | : Fellows Press of America, Incorporated |
Total Pages | : 276 |
Release | : 2007-11-26 |
Genre | : Consumer behavior |
ISBN | : 9781933447162 |