Perspectives In Marketing Innovation And Strategy
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| Author | : Philip Kotler |
| Publisher | : Taylor & Francis |
| Total Pages | : 277 |
| Release | : 2023-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1000961265 |
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
| Author | : Theodore Levitt |
| Publisher | : |
| Total Pages | : 204 |
| Release | : 1968 |
| Genre | : |
| ISBN | : |
| Author | : Adrian C. Ott |
| Publisher | : Harper Collins |
| Total Pages | : 246 |
| Release | : 2010-08-10 |
| Genre | : Business & Economics |
| ISBN | : 0062002791 |
In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.
| Author | : Goyal, Anita |
| Publisher | : IGI Global |
| Total Pages | : 410 |
| Release | : 2013-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1466646721 |
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
| Author | : Michael John Baker |
| Publisher | : Taylor & Francis |
| Total Pages | : 752 |
| Release | : 2001 |
| Genre | : Marketing |
| ISBN | : 9780415213981 |
| Author | : Alexander Brem |
| Publisher | : Springer |
| Total Pages | : 230 |
| Release | : 2015-04-10 |
| Genre | : Business & Economics |
| ISBN | : 3319145231 |
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
| Author | : Roger A. Kerin |
| Publisher | : Allyn & Bacon |
| Total Pages | : 528 |
| Release | : 1983 |
| Genre | : Business & Economics |
| ISBN | : |
This work is a compilation of articles geared towards updating marketers and students on the structure and process of strategic marketing. Other areas covered include: investment strategy, management strategy and assessment and implementation.
| Author | : S.M. Riad Shams |
| Publisher | : Routledge |
| Total Pages | : 203 |
| Release | : 2018-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1351257900 |
This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovation management model. Novel cross- disciplinary knowledge plays an imperative role in business innovation and we know that innovative management processes have significant implications for effective cross- functional management. In this context, each chapter of the book presents fresh insights on diverse business knowledge- streams as well as their applied implications on cross- functional business innovation management. Finally, centred on these cross- disciplinary business theories and their cutting edge implications, the last chapter of this book proposes a model of strategic cross- functional business innovation management process. This academically rigorous work uses innovative theoretical propositions and state- of- the- art empirical analysis in order to enable cross- functional management teams to support organisation- wide business innovation processes.
| Author | : Vernon R. Stauble |
| Publisher | : Houghton Mifflin |
| Total Pages | : 494 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : |
This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the 4 Ps of marketing in a broader framework with strategic application in addressing global strategy. It features cases from varied industries, and further highlights a cross-section of organization and consumer goods organizations.
| Author | : Patryk Dziurski |
| Publisher | : Routledge |
| Total Pages | : 176 |
| Release | : 2021-11-29 |
| Genre | : Business & Economics |
| ISBN | : 9781003203841 |
"Most firms perceive innovation as the best way to grow. However, how it can best be manged is still uncleared. While the number of publications on innovation has skyrocketed over the past two decades, it is still increasingly difficult to gain an overview of its most critical aspects. It has been even more challenging that much has been written about the possible benefits of innovation, but there is still lack of understanding of its downsides at the innovative firm level. This can lead to detrimental effects, such as a lower commitment to innovation, a lack of the effective innovation strategy, inappropriate organizational design that does not enhance innovation, and either a too cautious or too risky approach to innovation. Thus, the book aims to explore the concept of innovation management as well as to identify the bright and dark sides of innovation in innovative firms. A better understanding of the positive and negative effects of product and process innovation expands the knowledge base on innovation management and allows managers to manage innovation in a more efficient and effective manner. This book will be valuable to researchers, academics, managers, and advanced students in the fields of management studies, strategy, and organizational studies"--
