Annotation Low birth rates and longer life spans are causing business and society to be comprised of increasingly older participants. To make the most of the potential, the wisdom, the serenity, and the experience that this offers is interesting for everyone. This book provides two types of arguments: (1) personal, because aging affects each and every one of us, and (2) those related to the new labor culture, which are generated by the management of this talent, and the equality and the diversity based on age criteria that is extended in those referenced countries because of their healthcare systems, but is new to Spain. Thanks to this book, we can verify this practice in light of the absence of responsible active aging and social action programs in large businesses.