Periodismo de marcas

Periodismo de marcas
Author: Carlos J. Campo
Publisher: Editorial UOC
Total Pages: 251
Release: 2016-06-30
Genre: Language Arts & Disciplines
ISBN: 8490649316

El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

Comunicación pop: del periodismo de marca a la marca personal

Comunicación pop: del periodismo de marca a la marca personal
Author: David Martínez Pradales
Publisher: Editorial UOC
Total Pages: 124
Release: 2015-03-31
Genre: Business & Economics
ISBN: 849064635X

Los textos recogidos en este libro configuran una suerte de álbum de fotografías de una realidad en movimiento en la que buscan su sitio la comunicación corporativa, el periodismo y, más allá, los individuos. Instantáneas de un tiempo en el que, como vaticinó Andy Warhol, todos podemos lograr nuestros quince minutos de fama. El autor trata de ordenar el caos del entorno en textos que a veces adoptan la forma de relatos, otras de reflexiones en voz alta o, incluso, juegos de palabras. Hay propuestas, chanzas, cavilaciones y, sobre todo, una intención decidida de pellizcar conciencias para que el discurso innovador sea algo más que una retahíla de palabras sugerentes. En estas páginas se pueden hallar algunas claves para dar forma a uno de los futuros posibles -esperemos que el mejor- para la comunicación de organizaciones e individuos.

Resonant Violence

Resonant Violence
Author: Kerry Whigham
Publisher: Rutgers University Press
Total Pages: 269
Release: 2022-02-11
Genre: Political Science
ISBN: 1978825579

From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.

Crisis del sistema, crisis del periodismo

Crisis del sistema, crisis del periodismo
Author: Ramón Reig
Publisher: Editorial GEDISA
Total Pages: 209
Release: 2015-03
Genre: Language Arts & Disciplines
ISBN: 8497849124

¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

The Future of Journalism

The Future of Journalism
Author: Bob Franklin
Publisher: Routledge
Total Pages: 359
Release: 2013-09-13
Genre: Education
ISBN: 1317985710

The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, changing media organisational and regulatory structures, the fragmentation of audiences and a growing public concern about some aspects of tabloid journalism practices and reporting, as well as broader political, sociological and cultural changes. These developments have combined to impoverish the flow of existing revenues available to fund journalism, impact radically on traditional journalism professional practices, while simultaneously generating an increasingly frenzied search for sustainable and equivalent funding – and from a wide range of sources - to nurture and deliver quality journalism in the future. This book brings together journalists and distinguished academic specialists from around the globe to present the findings from their research and to discuss the future of journalism, the shifting quality of its products, its wide ranging sources of finance, as well as the economic and democratic consequences of the significant changes confronting Journalism. The Future of Journalism details the challenges facing the press in contemporary societies and provides essential reading for everyone interested in the role of journalism in shaping and sustaining literate, civil and democratic societies. This book consists of special issues from Journalism Studies and Journalism Practice.

Confronting Evil

Confronting Evil
Author: James Waller
Publisher: Oxford University Press
Total Pages: 425
Release: 2016
Genre: Political Science
ISBN: 0199300704

This groundbreaking book from one of the foremost leaders in the field presents a fascinating continuum of research-informed strategies to prevent genocide from ever taking place; to avert further atrocities once mass murder occurs; and to prevent further turmoil once a society learns how to rebuild itself.

Resistances of Psychoanalysis

Resistances of Psychoanalysis
Author: Jacques Derrida
Publisher: Stanford University Press
Total Pages: 148
Release: 1998
Genre: Psychology
ISBN: 9780804730198

In the three essays that make up this stimulating and often startling book, Jacques Derrida argues against the notion that the basic ideas of psychoanalysis have been thoroughly worked through, argued, and assimilated. The continuing interest in psychoanalysis is here examined in the various "resistances" to analysis—conceived not only as a phenomenon theorized at the heart of psychoanalysis, but as psychoanalysis's resistance to itself, an insusceptibility to analysis that has to do with the structure of analysis itself. Derrida not only shows how the interest of psychoanalysis and psychoanalytic writing can be renewed today, but these essays afford him the opportunity to revisit and reassess a subject he first confronted (in an essay on Freud) in 1966. They also serve to clarify Derrida's thinking about the subjects of the essays—Freud, Lacan, and Foucault—a thinking that, especially with regard to the last two, has been greatly distorted and misunderstood. The first essay, on Freud, is a tour de force of close reading of Freud's texts as philosophical reflection. By means of the fine distinctions Derrida makes in this analytical reading, particularly of The Interpretation of Dreams, he opens up the realm of analysis into new and unpredictable forms—such as meeting with an interdiction (when taking an analysis further is "forbidden" by a structural limit). Following the essay that might be dubbed Derrida's "return to Freud," the next is devoted to Lacan, the figure for whom that phrase was something of a slogan. In this essay and the next, on Foucault, Derrida reencounters two thinkers to whom he had earlier devoted important essays, which precipitated stormy discussions and numerous divisions within the intellectual milieus influenced by their writings. In this essay, which skillfully integrates the concept of resistance into larger questions, Derrida asks in effect: What is the origin and nature of the text that constitutes Lacanian psychoanalysis, considering its existence as an archive, as teachings, as seminars, transcripts, quotations, etc.? Derrida's third essay may be called not simply a criticism but an appreciation of Foucault's work: an appreciation not only in the psychological and rhetorical sense, but also in the sense that it elevates Foucault's thought by giving back to it ranges and nuances lost through its reduction by his readers, his own texts, and its formulaic packaging.

The Poems of Sidney West

The Poems of Sidney West
Author: Juan Gelman
Publisher:
Total Pages: 162
Release: 2008
Genre: Poetry
ISBN:

This translation offers to English readers for the first time the splendid verse of imaginary American author Sidney West, created by Juan Gelman, one of the greatest living poets of the Hispanic world. These laments question Western assumptions surrounding death, erase boundaries between poetry and narrative, privilege the magical as a vital aspect of reality and seek the transformation of the lyric persona.

Public Health, Mental Health, and Mass Atrocity Prevention

Public Health, Mental Health, and Mass Atrocity Prevention
Author: Jocelyn Getgen Kestenbaum
Publisher: Routledge
Total Pages: 243
Release: 2021-07-29
Genre: Law
ISBN: 1000414248

This multidisciplinary volume considers the role of both public health and mental health policies and practices in the prevention of mass atrocity, including war crimes, crimes against humanity, and genocide. The authors address atrocity prevention through the framework of primary (pre-conflict), secondary (mid-conflict), and tertiary (post-conflict) settings. They examine the ways in which public health and mental health scholars and practitioners currently orient their research and interventions and the ways in which we can adapt frameworks, methods, tools, and practice toward a more sophisticated and truly interdisciplinary understanding and application of atrocity prevention. The book brings together diverse fields of study by global north and global south authors in diverse contexts. It culminates in a narrative that demonstrates the state of the current fields on intersecting themes within public health, mental health, and mass atrocity prevention and the future potential directions in which these intersections could go. Such discussions will serve to influence both policy makers and practitioners in these fields toward developing, adapting, and testing frames and tools for atrocity prevention. Multidisciplinary perspectives are represented among editors and authors, including law, political science, international studies, public health, mental health, philosophy, clinical psychology, social psychology, history, and peace studies.