Performing Consumers

Performing Consumers
Author: Maurya Wickstrom
Publisher: Routledge
Total Pages: 249
Release: 2006-08-21
Genre: Performing Arts
ISBN: 1134301030

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital’s relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.

Performance Management in Retail and the Consumer Goods Industry

Performance Management in Retail and the Consumer Goods Industry
Author: Michael Buttkus
Publisher: Springer
Total Pages: 439
Release: 2019-06-21
Genre: Business & Economics
ISBN: 3030127303

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

Performing Consumers

Performing Consumers
Author: Maurya Wickstrom
Publisher: Routledge
Total Pages: 185
Release: 2006-08-21
Genre: Art
ISBN: 1134301049

An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.

Research on Firm Financial Performance and Consumer Behavior

Research on Firm Financial Performance and Consumer Behavior
Author: Beta Yulianita Gitaharie
Publisher:
Total Pages: 0
Release: 2020
Genre: Business & Economics
ISBN: 9781536181531

"This book, "Research on Firm Finance Performance and Consumer Behaviour", plugs on the essential demand of highlighting consumer behavior and financial performance of companies, including banking and modern fintech-based institutions, particularly at the backdrop of an emerging giant - Indonesia. Contributed by prominent researchers at Universitas Indonesia, the topmost Business School in Indonesia, this book offers how wide array of theories are tested and used to frame models to recommend evidence-informed strategies of effective management. It also covers conversations around the concept, measurement, determinant of middle-class millennials; anti-corruption disclosure and its impact on firm value; effect of behavioural finance, financial and zakat literacy to the public; to roles of various forms of financial technology- (fintech-) based institutions, including peer-to-peer lending and charitable crowdfunding to our society, and other thought-provoking questions and discussions. We are pleased to present this important book to government policymakers and lifelong practitioner learners who can use the information and insights contained here. And, for fellow researchers, librarians, and students especially those who are engaging with research practices, this book is a must-have as it provides various practical replicable examples and helps shape the direction future research of recent issues in its areas"--

From Complexity to Simplicity

From Complexity to Simplicity
Author: S. Collinson
Publisher: Springer
Total Pages: 305
Release: 2012-09-07
Genre: Business & Economics
ISBN: 1137006226

Complexity is slowing companies down, costing them on average 10% of their profits. Based on cutting-edge research, this practical 'how to' guide will show businesses how to remove complexity to boost profits and morale.

The Grid 2

The Grid 2
Author: Ian Foster
Publisher: Morgan Kaufmann
Total Pages: 778
Release: 2004
Genre: Computers
ISBN: 1558609334

"The Grid" is an emerging infrastructure that will fundamentally change the way people think about and use computing. The editors reveal the revolutionary impact of large-scale resource sharing and virtualization within science and industry, and the intimate relationships between organization and resource sharing structures.

Critical Geographies of Cycling

Critical Geographies of Cycling
Author: Glen Norcliffe
Publisher: Routledge
Total Pages: 322
Release: 2016-03-09
Genre: Social Science
ISBN: 1317157354

Examining cycling from a range of geographical perspectives, this book uses historical and contemporary case studies to look at the history, politics, economy and culture of cycling. Pursuing a post-structural position in viewing understandings of the bicycle as contingent upon time and place, author Glen Norcliffe argues for the need for widespread processes such as gendered use of the bicycle, the Cyclists’ Rights Movement, and the globalization of bicycle-making to be interpreted in different ways in different settings. With this in mind, the essays in the book are divided into two sections: relational aspects are examined as Spaces of Cycling which treats technological development, innovation, and the location of production and trade of cycles, while Places of Cycling interprets specific sites of consumption - the streets of the city, in the cycling clubs, among men and women, and at the trade show. Written from a geographer’s integrative perspective to offer a broad understanding of cycling, this book will also be of interest to other social scientists in urban studies, cultural studies, technology and society, sociology, history and environmental planning.

Perspectives on American Dance

Perspectives on American Dance
Author: Jennifer Atkins
Publisher: University Press of Florida
Total Pages: 362
Release: 2020-02-25
Genre: Performing Arts
ISBN: 0813065658

Dancing embodies cultural history and beliefs, and each dance carries with it features of the place where it originated. Influenced by different social, political, and environmental circumstances, dances change and adapt. American dance evolved in large part through combinations of multiple styles and forms that arrived with each new group of immigrants. Perspectives on American Dance is the first anthology in over twenty-five years to focus exclusively on American dance practices across a wide span of American culture. This volume and its companion show how social experience, courtship, sexualities, and other aspects of life in America are translated through dancing into spatial patterns, gestures, and partner relationships. This volume of Perspectives on American Dance features essays by a young generation of authors who write with familiarity about their own era, exploring new parameters of identity and evaluating a wide variety of movement practices being performed in spaces beyond traditional proscenium stages. Topics include "dorky dancing" on YouTube; same-sex competitors on the TV show So You Think You Can Dance; racial politics in NFL touchdown dances; the commercialization of flash mobs; the connections between striptease and corporate branding; how 9/11 affected dance; the criminalization of New York City club dancing; and the joyous ironies of hipster dance. This volume emphasizes how dancing is becoming more social and interactive as technology opens up new ways to create and distribute dance. The accessible essays use a combination of movement analysis, thematic interpretation, and historical context to convey the vitality and variety of American dance. They offer new insights on American dance practices while simultaneously illustrating how dancing functions as an essential template for American culture and identity. Contributors: Jennifer Atkins | Jessica Berson | J. Ellen Gainor | Patsy Gay | Ansley Jones | Kate Mattingly | Hannah Schwadron | Sally Sommer, Ph.D. | Ina Sotirova | Dawn Springer | Michelle T. Summers | Latika L. Young | Tricia Henry Young 

Beyond Immersive Theatre

Beyond Immersive Theatre
Author: Adam Alston
Publisher: Springer
Total Pages: 250
Release: 2016-05-18
Genre: Performing Arts
ISBN: 1137480440

Immersive theatre currently enjoys ubiquity, popularity and recognition in theatre journalism and scholarship. However, the politics of immersive theatre aesthetics still lacks a substantial critique. Does immersive theatre model a particular kind of politics, or a particular kind of audience? What’s involved in the production and consumption of immersive theatre aesthetics? Is a productive audience always an empowered audience? And do the terms of an audience’s empowerment stand up to political scrutiny? Beyond Immersive Theatre contextualises these questions by tracing the evolution of neoliberal politics and the experience economy over the past four decades. Through detailed critical analyses of work by Ray Lee, Lundahl & Seitl, Punchdrunk, shunt, Theatre Delicatessen and Half Cut, Adam Alston argues that there is a tacit politics to immersive theatre aesthetics – a tacit politics that is illuminated by neoliberalism, and that is ripe to be challenged by the evolution and diversification of immersive theatre.

Responsible Marketing for Well-being and Society

Responsible Marketing for Well-being and Society
Author: Michael Saren
Publisher: Taylor & Francis
Total Pages: 355
Release: 2024-04-09
Genre: Business & Economics
ISBN: 1040015913

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.