The Perception of Quality

The Perception of Quality
Author: George N. Kenyon
Publisher: Springer
Total Pages: 269
Release: 2014-11-25
Genre: Technology & Engineering
ISBN: 1447166272

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

Perceived Quality

Perceived Quality
Author: Jacob Jacoby
Publisher: Lexington Books
Total Pages: 344
Release: 1985
Genre: Business & Economics
ISBN:

The (perceived) quality of agricultural technology and its adoption: Experimental evidence from Uganda

The (perceived) quality of agricultural technology and its adoption: Experimental evidence from Uganda
Author: Miehe, Caroline
Publisher: Intl Food Policy Res Inst
Total Pages: 58
Release: 2023-09-26
Genre: Political Science
ISBN:

Recently, issues related to the (perceived) quality of inputs and technologies have been proposed as an important constraint to their adoption by smallholder farmers in low income countries. Taking maize seed embodying genetic gain as a case, we train random agro-dealers to test whether under-adoption by farmers is caused by low quality due to sellers' lack of knowledge about proper storage and handling. In a second hypothesis, we randomly introduce an information clearinghouse similar to popular crowd-sourced review platforms such as yelp.com or trustpilot.com to test whether information asymmetries crowd out quality seed. We find that the information clearinghouse treatment improves outcomes for both agro-dealers and farmers, with agro-dealers receiving more customers and reporting higher revenues from maize seed sales, and farmers reporting significantly higher use of improved maize seed varieties obtained from agro-dealers, leading to higher maize productivity after two seasons. The primary mechanisms behind this impact appear to be an increased effort to signal quality by agro-dealers and a general restoration of trust in the market for improved seed. The agro-dealer training does not have a clear impact on agro-dealers, nor on farmers in associated catchment areas. However, we do find that the information clearinghouse increases agro-dealer knowledge about proper seed storage and handling. Upon exploring interaction effects between the training and the clearinghouse treatment, we also find that the training becomes effective for agro-dealers that are also in the clearinghouse treatment group. This underscores the importance of incentives to make supply side interventions such as trainings effective.

Your Customers' Perception of Quality

Your Customers' Perception of Quality
Author: Baboo Kureemun
Publisher: CRC Press
Total Pages: 151
Release: 2011-04-25
Genre: Business & Economics
ISBN: 1439893519

A detailed examination of a new concept in customer centricity, this book explores customer perception of quality and how to measure it. The author introduces a ground-breaking model for quantifying the impact that poor perception of quality has on the bottom line. It helps readers understand the importance of customer perception, how they may be misunderstanding this vital component, and how they can look at data collected from a variety of sources - surveys, customer conversations with sales representatives, etc. - and glean a clear understanding of their customers' perception, and the insight necessary to improve it.

Strategic Market Management

Strategic Market Management
Author: David A. Aaker
Publisher: John Wiley & Sons
Total Pages: 369
Release: 2010
Genre: Business & Economics
ISBN: 0470689757

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Public Transportation Quality of Service

Public Transportation Quality of Service
Author: Luigi Dell ́Olio
Publisher: Elsevier
Total Pages: 244
Release: 2017-10-11
Genre: Transportation
ISBN: 0081022794

Public Transportation Quality of Service: Factors, Models, and Applications is the first book to help researchers better understand the contributing factors that can improve public transportation perception among users. The book compiles in one place metrics currently dispersed in journal articles, government publications and book chapters. It critically analyzes currently available modeling methodologies such as the Ordered Logit/Probit model and Models of Structural Equations, highlighting their advantages and disadvantages. The book addresses models of desired quality, including the views of users and non-users, discussing the gap between desired and perceived quality. The book also examines data mining approaches such as decision trees and neural networks, showing how to involve the public in the decision-making process to create policies that encourage public transport demand. Measuring passenger's views on public transportation is of critical concern to promote wider transit use in cities around the world. - Includes insights from both theoretical and practical points of view for both researchers and practitioners - Features case studies in each chapter that apply models discussed - Helps readers develop and design their own studies for measuring quality of service - Shows how to include perceived quality in contracts - Provides access to the survey formulas and data to better enable implementation of models

Public Productivity Through Quality and Strategic Management

Public Productivity Through Quality and Strategic Management
Author: Arie Halachmi
Publisher: IOS Press
Total Pages: 290
Release: 1995
Genre: Electronic books
ISBN: 9789051991895

The book deals with the complexity of several concepts, like the following example. Quality is by no means a simple or single concept: it can mean compliance with pre-determined specifications of processes or outputs; it can mean assessment of outcomes or gatekeeping - in other words - assuring the quality of the inputs; etc. The parallels with measuring productivity are obvious: if you cannot get good handles on outputs, then use inputs (and then politicians wonder why productivity appears to stagnate in services). This problem of the simple becoming complicated was understood by the Japanese at the inception of their ``productivity movement'. Having carefully analyzed how Europe had adopted and adapted American productivity techniques and approaches and being faced with a turbulent system of industrial relations and a poor quality image, the initiators of the Japanese productivity movement came to the conclusion that at least a cease-fire and at best a treaty had to be negotiated between organised labour, management and government. The resulting 1955 productivity principles are being addressed in the book.