"In life and in business there must be a 'PH' balance. Profits High and People Happy. If either side of that scale suffers then ultimately both will suffer. Tohami has written a compelling book, filled with current, relevant and fascinating stories that will not only show you why PERKs matter but how to use them. Make your goal the evolution of your company into one where all the participants brag to their friends about having the privilege of working there. This truly can be done and others are doing it. You can too. Read and share Tohami's book." Jim Cathcart, CSP, CPAE, author of Relationship Selling. Surveyed employees reported feeling trapped, feeling like a number, or having limited creative space or too much restriction in their autonomy. Perk Up Your Profits is a book that aims to help leaders enable employees to feel empowered, autonomous, and free in their work and ideas. With this book, you'll learn a proven system, called the PERK system, to treat your employees as your greatest assets and drive peak performance in your company. Mohamed Tohami studied direct employees surveys and reviews from Glassdoor.com, as well as employer profiles, to understand how to bring out the best in employees and make them happy so that they want to return to work every day. You're going to discover how to provide effective training and motivation for those hard workers, show them that you care about them, leverage their strengths, help them grow, and make them want to return to work when they're away from the office. If you don't treat your employees as your greatest assets, you will lose them and have nothing. Work does not have to be droll and boring - it should be exciting and engaging. This book will provide you with all the tools you need to become the leader you want to be and bring passion and energy into your workplace - and at the same, raise your profits.