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| Author | : David Marshall |
| Publisher | : SAGE Publications |
| Total Pages | : 281 |
| Release | : 2010-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1847879276 |
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
| Author | : Adrian Furnham |
| Publisher | : Routledge |
| Total Pages | : 228 |
| Release | : 2008-01-28 |
| Genre | : Psychology |
| ISBN | : 1134666926 |
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
| Author | : Margaret K. Hogg |
| Publisher | : |
| Total Pages | : 424 |
| Release | : 2005 |
| Genre | : Consumer behavior |
| ISBN | : |
| Author | : James McNeal |
| Publisher | : Routledge |
| Total Pages | : 430 |
| Release | : 2007-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1136375600 |
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
| Author | : D. Buckingham |
| Publisher | : Springer |
| Total Pages | : 274 |
| Release | : 2010-08-11 |
| Genre | : Social Science |
| ISBN | : 0230281842 |
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
| Author | : Dr Sindura Bhargav |
| Publisher | : Blue Rose Publishers |
| Total Pages | : 176 |
| Release | : 2024-08-16 |
| Genre | : Business & Economics |
| ISBN | : |
This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
| Author | : S. Ratneshwar |
| Publisher | : Psychology Press |
| Total Pages | : 390 |
| Release | : 2005 |
| Genre | : Consumer behavior |
| ISBN | : 9780415341943 |
Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.
| Author | : Tina Harrison |
| Publisher | : Springer |
| Total Pages | : 362 |
| Release | : 2016-09-20 |
| Genre | : Business & Economics |
| ISBN | : 3319308866 |
This book presents selected papers on the factors that serve to influence an individual’s capacity in financial decision-making. Initial chapters provide an overview of the cognitive factors affecting financial decisions and suggest a link between limited cognitive capacity and the need for financial education. The book then expands on these cognitive limitations to explore the tendency for overconfidence in decision-making and the interplay between rational and irrational factors. Later contributions show how credit card companies benefit from limitations in consumer financial literacy, how gender and cognition intersect to play an important role in financial decision-making, and how to improve financial capacity through financial literacy and education campaigns, including those addressing developed marketplaces. This comprehensive collection of papers will be of value to all readers who seek to better understand the multi-factorial and complex nature of personal financial management in today’s economic climate.
| Author | : Gbadamosi, Ayantunji |
| Publisher | : IGI Global |
| Total Pages | : 451 |
| Release | : 2019-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1522579079 |
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
| Author | : Lynne Eagle |
| Publisher | : SAGE |
| Total Pages | : 975 |
| Release | : 2020-10-05 |
| Genre | : Business & Economics |
| ISBN | : 1529738571 |
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
