How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting

How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
Total Pages: 358
Release: 2014-05-28
Genre: Business & Economics
ISBN: 1312137983

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Paper Money Collapse

Paper Money Collapse
Author: Detlev S. Schlichter
Publisher: John Wiley & Sons
Total Pages: 237
Release: 2011-08-31
Genre: Business & Economics
ISBN: 111812782X

The case for the inevitable failure of a paper money economy and what that means for the future All paper money systems in history have ended in failure. Either they collapsed in chaos, or society returned to commodity money before that could happen. Drawing upon novel new research, Paper Money Collapse conclusively illustrates why paper money systems—those based on an elastic and constantly expanding supply of money as opposed to a system of commodity money of essentially fixed supply—are inherently unstable and why they must lead to economic disintegration. These highly controversial conclusions clash with the present consensus, which holds that elastic state money is superior to inflexible commodity money (such as a gold standard), and that expanding money is harmless or even beneficial for as long as inflation stays low. Contradicting this, Paper Money Collapse shows that: The present crisis is the unavoidable result of continuously expanding fiat money The current policy of accelerated money production to "stimulate" the economy is counterproductive and could lead to a complete collapse of the monetary system Why many in financial markets, in media, and in the policy establishment are unable (and often unwilling) to fully appreciate the underlying problems with elastic money This compelling new book looks at the breakdown of modern economic theory and the fallacy of mathematical models. It is an analysis of the current financial crisis and shows in very stark terms that the solutions presented by paper money-enthusiasts around the world are misguided and inherently flawed.

Building Co-operation

Building Co-operation
Author: John F. Wilson
Publisher: Oxford University Press, USA
Total Pages: 477
Release: 2013-10
Genre: Business & Economics
ISBN: 0199655111

However, in the second half of the twentieth century co-operatives experienced a protracted period of decline, facing a series of internal structural challenges, fierce competition amongst food retailers, and a rapidly-changing marketplace.

Pulling Newspapers Apart

Pulling Newspapers Apart
Author: Bob Franklin
Publisher: Routledge
Total Pages: 304
Release: 2008-03-07
Genre: Design
ISBN: 113409440X

Pulling Newspapers Apart: Analysing Print Journalism explores contemporary UK national and local newspapers at a significant and pivotal moment in their development when some pundits are busily, if mistakenly, announcing their demise. The book offers a detailed examination of features which previous studies have tended to neglect, such as editorial formats, aspects of newspaper design, newspaper contents as well as the content of newspapers which is not generated by in house journalists.

Lost Causes

Lost Causes
Author: Deepak Lal
Publisher: Biteback Publishing
Total Pages: 243
Release: 2012-03-01
Genre: Political Science
ISBN: 1849543178

Society is cracking. Lurching from economic disaster to social decay, our modern-day life is plagued by sickness. Deepak Lal, world-renowned economist, tackles the hidden roots of our problems in his visionary book Lost Causes. Providing a completely new framework for socio-economic understanding, Lal challenges received wisdom with a sure voice and shows how those in power have forgotten to take care of some of the fundamentals of everyday life. From a faltering NHS to the war on drugs, Lal reveals to the world the lost causes in its current malaise.