Packaging Design

Packaging Design
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2013-01-14
Genre: Design
ISBN: 111802706X

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

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Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
Total Pages: 284
Release: 2004-01-01
Genre: Design
ISBN: 1891267302

The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

Box Bottle Bag

Box Bottle Bag
Author: Andrew Gibbs
Publisher: HOW Books
Total Pages: 224
Release: 2010-03-03
Genre: Design
ISBN: 9781600614194

Take a look at the very best in packaging design Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop—plus some additional brand-new projects—in all their full-color glory. The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design—Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks. The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.

Own Label

Own Label
Author: Jonny Trunk
Publisher:
Total Pages: 0
Release: 2011
Genre: Food
ISBN: 9780956356284

In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.

Packaging Illustrations

Packaging Illustrations
Author: Xia Jiajia
Publisher: Artpower International Publish
Total Pages: 0
Release: 2016
Genre: Design
ISBN: 9789881468741

Packaging Illustrations explores one of the most expressive forms of modern design: illustration. It covers a broad range of products that use both illustration and painting in their collateral, revealing how diverse and expressive artwork can be used to create a thematic experience through a brand's packaging. It includes projects from companies like 21st Amendment Brewing, Pizza Hut, Coca Cola, Trident Gum, and dozens of food, drink, cosmetic, household, and "miscellaneous" brands, such as packaging for jewelry studios and independent records. These examples follow designs from conceptual sketches through finalized artwork, making Packaging Illustrations an in-depth and inspirational resource for illustrators and innovative designers of any kind.

Packaging Essentials

Packaging Essentials
Author: Candace Ellicott
Publisher: Rockport Publishers
Total Pages: 209
Release: 2010-06-01
Genre: Design
ISBN: 1610580672

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

Label Design 3

Label Design 3
Author: Judy Arisman
Publisher: Betterway Books
Total Pages: 250
Release: 1992
Genre: Architecture
ISBN:

Advances in Visual Informatics

Advances in Visual Informatics
Author: Halimah Badioze Zaman
Publisher: Springer
Total Pages: 818
Release: 2013-10-12
Genre: Computers
ISBN: 3319029584

This book constitutes the refereed proceedings of the Third International Conference on Advances in Visual Informatics, IVIC 2013, held in Selangor, Malaysia, in November 2013. The four keynotes and 69 papers presented were carefully reviewed and selected from various submissions. The papers focus on four tracks: computer visions and engineering; computer graphics and simulation; virtual and augmented reality; and visualization and social computing.