Package Label Design
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Packaging Design
| Author | : Marianne R. Klimchuk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-01-14 |
| Genre | : Design |
| ISBN | : 111802706X |
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
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| Author | : Jeffrey Caldewey |
| Publisher | : Board and Bench Publishing |
| Total Pages | : 284 |
| Release | : 2004-01-01 |
| Genre | : Design |
| ISBN | : 1891267302 |
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Box Bottle Bag
| Author | : Andrew Gibbs |
| Publisher | : HOW Books |
| Total Pages | : 224 |
| Release | : 2010-03-03 |
| Genre | : Design |
| ISBN | : 9781600614194 |
Take a look at the very best in packaging design Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop—plus some additional brand-new projects—in all their full-color glory. The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design—Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks. The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.
Handbook of Electronic Package Design
| Author | : Michael Pecht |
| Publisher | : CRC Press |
| Total Pages | : 904 |
| Release | : 2018-10-24 |
| Genre | : Technology & Engineering |
| ISBN | : 1351838415 |
Both a handbook for practitioners and a text for use in teaching electronic packaging concepts, guidelines, and techniques. The treatment begins with an overview of the electronics design process and proceeds to examine the levels of electronic packaging and the fundamental issues in the development
Front-of-Package Nutrition Rating Systems and Symbols
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 180 |
| Release | : 2012-01-30 |
| Genre | : Medical |
| ISBN | : 0309218233 |
During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.
Food, People and Society
| Author | : Lynn J. Frewer |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 467 |
| Release | : 2013-03-09 |
| Genre | : Technology & Engineering |
| ISBN | : 3662046016 |
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Modeling, Analysis, Design, and Tests for Electronics Packaging beyond Moore
| Author | : Hengyun Zhang |
| Publisher | : Woodhead Publishing |
| Total Pages | : 436 |
| Release | : 2019-11-14 |
| Genre | : Technology & Engineering |
| ISBN | : 0081025335 |
Modeling, Analysis, Design and Testing for Electronics Packaging Beyond Moore provides an overview of electrical, thermal and thermomechanical modeling, analysis, design and testing for 2.5D/3D. The book addresses important topics, including electrically and thermally induced issues, such as EMI and thermal issues, which are crucial to package signal and thermal integrity. It also covers modeling methods to address thermomechanical stress related to the package structural integrity. In addition, practical design and test techniques for packages and systems are included. - Includes advanced modeling and analysis methods and techniques for state-of-the art electronics packaging - Features experimental characterization and qualifications for the analysis and verification of electronic packaging design - Provides multiphysics modeling and analysis techniques of electronic packaging
Own Label
| Author | : Jonny Trunk |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Food |
| ISBN | : 9780956356284 |
In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.
Packaging Illustrations
| Author | : Xia Jiajia |
| Publisher | : Artpower International Publish |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Design |
| ISBN | : 9789881468741 |
Packaging Illustrations explores one of the most expressive forms of modern design: illustration. It covers a broad range of products that use both illustration and painting in their collateral, revealing how diverse and expressive artwork can be used to create a thematic experience through a brand's packaging. It includes projects from companies like 21st Amendment Brewing, Pizza Hut, Coca Cola, Trident Gum, and dozens of food, drink, cosmetic, household, and "miscellaneous" brands, such as packaging for jewelry studios and independent records. These examples follow designs from conceptual sketches through finalized artwork, making Packaging Illustrations an in-depth and inspirational resource for illustrators and innovative designers of any kind.
