Package Design And Its Management
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Author | : Herbert Meyers |
Publisher | : McGraw Hill Professional |
Total Pages | : 316 |
Release | : 1998-06 |
Genre | : Business & Economics |
ISBN | : 9780844234380 |
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Author | : Steven DuPuis |
Publisher | : Fair Winds Press |
Total Pages | : 241 |
Release | : 2011-06 |
Genre | : Design |
ISBN | : 1592537081 |
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
Author | : Marianne R. Klimchuk |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2013-01-14 |
Genre | : Design |
ISBN | : 111802706X |
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author | : John T. Drew |
Publisher | : Rotovision |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Color in design |
ISBN | : 9782940361670 |
A one-stop color resource for all packaging and graphic designers Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
Author | : American Management Association, Packaging Division (New York) |
Publisher | : |
Total Pages | : 31 |
Release | : 1965 |
Genre | : Industrial design |
ISBN | : |
Author | : Daniel Hellström |
Publisher | : John Wiley & Sons |
Total Pages | : 247 |
Release | : 2017-01-17 |
Genre | : Technology & Engineering |
ISBN | : 1119150930 |
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.
Author | : American Management Association |
Publisher | : |
Total Pages | : 31 |
Release | : 1959 |
Genre | : Industrial management |
ISBN | : |
Author | : Matthias Noback |
Publisher | : Apress |
Total Pages | : 287 |
Release | : 2018-11-13 |
Genre | : Computers |
ISBN | : 1484241193 |
Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of cohesion and coupling, and are user- and maintainer-friendly at the same time. The first part of this book walks you through the five SOLID principles that will help you improve the design of your classes. The second part introduces you to the best practices of package design, and covers both package cohesion principles and package coupling principles. Cohesion principles show you which classes should be put together in a package, when to split packages, and if a combination of classes may be considered a "package" in the first place. Package coupling principles help you choose the right dependencies and prevent wrong directions in the dependency graph of your packages. What You'll LearnApply the SOLID principles of class designDetermine if classes belong in the same packageKnow whether it is safe for packages to depend on each other Who This Book Is For Software developers with a broad range of experience in the field, who are looking for ways to reuse,share, and distribute their code
Author | : Gavin Ambrose |
Publisher | : Bloomsbury Publishing |
Total Pages | : 212 |
Release | : 2017-09-07 |
Genre | : Design |
ISBN | : 1350034223 |
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author | : Walter Stern |
Publisher | : John Wiley & Sons |
Total Pages | : 462 |
Release | : 1981 |
Genre | : Technology & Engineering |
ISBN | : |