Brand Rewired

Brand Rewired
Author: Anne H. Chasser
Publisher: John Wiley & Sons
Total Pages: 240
Release: 2010-06-17
Genre: Law
ISBN: 0470648848

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

The Public School Advantage

The Public School Advantage
Author: Christopher A. Lubienski
Publisher: University of Chicago Press
Total Pages: 299
Release: 2013-11-07
Genre: Education
ISBN: 022608907X

Nearly the whole of America’s partisan politics centers on a single question: Can markets solve our social problems? And for years this question has played out ferociously in the debates about how we should educate our children. From the growth of vouchers and charter schools to the implementation of No Child Left Behind, policy makers have increasingly turned to market-based models to help improve our schools, believing that private institutions—because they are competitively driven—are better than public ones. With The Public School Advantage, Christopher A. and Sarah Theule Lubienski offer powerful evidence to undercut this belief, showing that public schools in fact outperform private ones. For decades research showing that students at private schools perform better than students at public ones has been used to promote the benefits of the private sector in education, including vouchers and charter schools—but much of these data are now nearly half a century old. Drawing on two recent, large-scale, and nationally representative databases, the Lubienskis show that any benefit seen in private school performance now is more than explained by demographics. Private schools have higher scores not because they are better institutions but because their students largely come from more privileged backgrounds that offer greater educational support. After correcting for demographics, the Lubienskis go on to show that gains in student achievement at public schools are at least as great and often greater than those at private ones. Even more surprising, they show that the very mechanism that market-based reformers champion—autonomy—may be the crucial factor that prevents private schools from performing better. Alternatively, those practices that these reformers castigate, such as teacher certification and professional reforms of curriculum and instruction, turn out to have a significant effect on school improvement. Despite our politics, we all agree on the fundamental fact: education deserves our utmost care. The Public School Advantage offers exactly that. By examining schools within the diversity of populations in which they actually operate, it provides not ideologies but facts. And the facts say it clearly: education is better off when provided for the public by the public.

OUTPERFORM THE NORM for Leaders

OUTPERFORM THE NORM for Leaders
Author: Scott Welle
Publisher:
Total Pages: 0
Release: 2020-04-21
Genre:
ISBN: 9781716046339

Outperforming leaders are not born; they're made. They hold exceptionally high standards, are able to persevere through change and conflict, and have the ability to consistently get the best out of others in working towards a common, shared goal. Included in OUTPERFORM for Leaders: - Handle hard decisions with clarity and confidence - The biggest mistake leaders make in communication, online and offline - Lead courageously through crisis and change - Build true trust with your team by consistently showing up - 7 keys for working AND leading virtually - Peel back the onion to uncover what you DO to engage and motivate others - Empower people through delegation - Cast a compelling future vision for others to follow (new normal > old normal) - Leverage the ONE characteristic shared by the most effective teams. OUTPERFORM for Leaders, backed by sound science and research, dispels the myths around leadership and details what transformational leaders do differently, and BETTER, to raise the "game" of others. Grab your copy now!

Outperforming the Markets using Relative Strength And Breadth analysis

Outperforming the Markets using Relative Strength And Breadth analysis
Author: Prashant Shah
Publisher: Notion Press
Total Pages: 441
Release: 2021-09-27
Genre: Business & Economics
ISBN: 1639975063

Relative strength and breadth analysis are less explored methods in trading. However, a combination of these two tools can complement any price-based trading system and help improve the overall profitability of the system. Most traders focus on price-based systems to decide how to trade. But by using relative strength and breadth studies you will know what and when to trade and decide on allocation. This book explains an entirely different way of looking at the markets. You will also learn objective methods that will assist in achieving returns that is better than the broader market.

Valuing Us All

Valuing Us All
Author: April Laskey Aerni
Publisher: University of Michigan Press
Total Pages: 274
Release: 1999-12-15
Genre: Business & Economics
ISBN: 9780472067046

Argues for making economics classrooms more inclusive through changes in course content and teaching methods

Cost of Capital, + Website

Cost of Capital, + Website
Author: Shannon P. Pratt
Publisher: John Wiley & Sons
Total Pages: 1344
Release: 2014-04-21
Genre: Business & Economics
ISBN: 1118555805

A one-stop shop for background and current thinking on the development and uses of rates of return on capital Completely revised for this highly anticipated fifth edition, Cost of Capital contains expanded materials on estimating the basic building blocks of the cost of equity capital, the risk-free rate, and equity risk premium. There is also discussion of the volatility created by the financial crisis in 2008, the subsequent recession and uncertain recovery, and how those events have fundamentally changed how we need to interpret the inputs to the models we use to develop these estimates. The book includes new case studies providing comprehensive discussion of cost of capital estimates for valuing a business and damages calculations for small and medium-sized businesses, cross-referenced to the chapters covering the theory and data. Addresses equity risk premium and the risk-free rate, including the impact of Federal Reserve actions Explores how to use Morningstar's Ibbotson and Duff Phelps Risk Premium Report data Discusses the global cost of capital estimation, including a new size study of European countries Cost of Capital, Fifth Edition puts an emphasis on practical application. To that end, this updated edition provides readers with exclusive access to a companion website filled with supplementary materials, allowing you to continue to learn in a hands-on fashion long after closing the book.

Mutual Funds

Mutual Funds
Author: John Haslem
Publisher: John Wiley & Sons
Total Pages: 592
Release: 2009-02-09
Genre: Business & Economics
ISBN: 1405142030

This authoritative book enables readers to evaluate the variousperformance and risk attributes of mutual funds, while also servingas a comprehensive resource for students, academics, and generalinvestors alike. Avoiding the less useful descriptive approach tofund selection, this book employs a balanced approach includingboth technique and application. The chapters combine clearsummaries of existing research with practical guidelines for mutualfund analysis. Enables readers to analyze mutual funds by evaluating a fund'svarious performance and risk attributes. Includes templates, which provide an efficient, sound approachto fund analysis, interpretation of results, buy/sell decisions,and the timing of decisions. Combines clear summaries of existing research with practicalguidelines for mutual fund analysis.

Fit for Growth

Fit for Growth
Author: Vinay Couto
Publisher: John Wiley & Sons
Total Pages: 296
Release: 2017-01-10
Genre: Business & Economics
ISBN: 1119268532

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Outperform the Dow

Outperform the Dow
Author: Gunter Meissner
Publisher:
Total Pages: 236
Release: 2000-10-02
Genre: Business & Economics
ISBN:

"Outperform the Dow presents not only fascinating statistics about the performance of the Dow itself but also how to beat that performance with nearly four dozen different methods, from the basic to the sophisticated. You won't often find strategies involving futures and options included in this type of discussion, but this practical guide shows how they can be used to boost your returns in simple, safe ways you might never have considered." -DARRELL JOBMAN, CoAuthor of The Complete Guide to Electronic Futures Trading The Dow Jones Industrial Average is the most widely followed equity index in the world, and the benchmark against which most U.S. investors measure their investment returns. Outperform the Dow outlines strategies and techniques that many investors have used to consistently beat this benchmark-and pump up their portfolio values. Outperform the Dow goes beyond simply discussing these strategies to provide solid, statistical evidence of their consistent superiority in up, down, and sideways markets. Learn here how you can profit from Dow-beating strategies that include: * Last Year's Winners n Smooth Risers * Tuesday Opportunity * Triple-Witching Days n Fool's Forecast * Semi-Monthly Analysis * January Momentum * Covered Call Writing * October/June Straddles * Exotic Options The objective of investing is to supply companies with capital and for the investor to gain profits. History shows that over time, certain techniques and strategies have consistently allowed savvy investors to gain exceptional profits. Discover the secrets of successful investors, climb down off the "buy-and-hold" bandwagon, and learn how to really make your money work for you with Outperform the Dow. Please visit our Web site at www.wileyfinance.com

The Sports Playbook

The Sports Playbook
Author: Joshua A. Gordon
Publisher: Routledge
Total Pages: 171
Release: 2018-03-15
Genre: Sports & Recreation
ISBN: 1351403249

Why do so many sports teams have losing records, year after year? Why do others win big, but only every 20 or 30 years? And why is it that so few teams enjoy sustained, continual success? This book gives the answer. Providing a blueprint or "playbook" for success in sports at every level, it lays out a clear step-by-step plan for building a team culture that will lead to winning consistently. With each step, the book introduces real-world tools that can be easily implemented by every sports organization and coach to achieve success, including team charters, individual athlete plans, player accountability systems, and team communication strategies. It offers expert advice and practical guidance on key areas, such as aligning individuals with a clear team plan, resolving conflicts proactively, and learning from every game and every season to develop a smarter and more consistent culture of success. The Sports Playbook: Building Teams that Outperform, Year after Year will help every team fulfil its true potential through leadership, focus, and performance. It is essential reading for coaches, sport management professionals, and leaders of every kind of team, inside and outside of sports. The foreword, introduction, chapter 1 and chapter 2 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.