Our Master's Voice: Advertising

Our Master's Voice: Advertising
Author: James Rorty
Publisher: Legare Street Press
Total Pages: 0
Release: 2022-10-27
Genre: Business & Economics
ISBN: 9781018138831

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Our Masters' Voices

Our Masters' Voices
Author: John Maxwell Atkinson
Publisher: Psychology Press
Total Pages: 228
Release: 1984
Genre: Language Arts & Disciplines
ISBN: 9780415018753

What kinds of political message are actually capable of striking chords with an audience? How do the skills of spellbinding speakers compare with those of their less charismatic competitors? Why are some politicians much more effective on television than others? Max Atkinson's revealing and entertaining review of how politicians attempt to win out hears and minds and votes - based on the study of audio and videotaped material - enables use to begin to answer questions that once seemed unanswerable. He investigates the skills of, amongst others, Tony Benn, J.F. Kennedy, Martin Luther King, Ronald Reagan and Margaret Thatcher, and comes up with some intriguing results -- From back cover

Radio Reader

Radio Reader
Author: Michele Hilmes
Publisher: Psychology Press
Total Pages: 596
Release: 2002
Genre: History
ISBN: 9780415928212

First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Pet Projects

Pet Projects
Author: Elizabeth Young
Publisher: Penn State Press
Total Pages: 277
Release: 2019-12-17
Genre: Literary Criticism
ISBN: 0271085118

In Pet Projects, Elizabeth Young joins an analysis of the representation of animals in nineteenth-century fiction, taxidermy, and the visual arts with a first-person reflection on her own scholarly journey. Centering on Margaret Marshall Saunders, a Canadian woman writer once famous for her animal novels, and incorporating Young’s own experience of a beloved animal’s illness, this study highlights the personal and intellectual stakes of a “pet project” of cultural criticism. Young assembles a broad archive of materials, beginning with Saunders’s novels and widening outward to include fiction, nonfiction, photography, and taxidermy. She coins the term “first-dog voice” to describe the narrative technique of novels, such as Saunders’s Beautiful Joe, written in the first person from the perspective of an animal. She connects this voice to contemporary political issues, revealing how animal fiction such as Saunders’s reanimates nineteenth-century writing about both feminism and slavery. Highlighting the prominence of taxidermy in the late nineteenth century, she suggests that Saunders transforms taxidermic techniques in surprising ways that provide new forms of authority for women. Young adapts Freud to analyze literary representations of mourning by and for animals, and she examines how Canadian writers, including Saunders, use animals to explore race, ethnicity, and national identity. Her wide-ranging investigation incorporates twenty-first as well as nineteenth-century works of literature and culture, including recent art using taxidermy and contemporary film. Throughout, she reflects on the tools she uses to craft her analyses, examining the state of scholarly fields from feminist criticism to animal studies. With a lively, first-person voice that highlights experiences usually concealed in academic studies by scholarly discourse—such as detours, zigzags, roadblocks, and personal experience—this unique and innovative book will delight animal enthusiasts and academics in the fields of animal studies, gender studies, American studies, and Canadian studies.