Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Cooker and a Looker

Cooker and a Looker
Author: Amanda Smyth
Publisher:
Total Pages:
Release: 2017-10
Genre:
ISBN: 9780648137405

Welcome to the kitchen of one of Australia's much-loved food bloggers. In this highly-anticipated cookbook, Amanda Smyth shares tried-and-tested recipes from her farm on Queensland's Sunshine Coast. Brimming with family favourites and clever ideas for easy entertaining, Cooker and a Looker will help home cooks create memories around the dining table.

Blossom Street Brides

Blossom Street Brides
Author: Debbie Macomber
Publisher: Random House
Total Pages: 416
Release: 2014-03-13
Genre: Fiction
ISBN: 1448149312

Does a perfect wedding make a happily-ever-after? As three very different women meet in their local knitting store, they find strength in friendship to help them through their problems. Lydia is blissfully happy in her marriage, but worrying about her adoptive daughter and the future of her business. Bethanne is still madly in love with her husband, but their long-distance relationship is becoming difficult to deal with, and her ex-husband is determined to win her back. Lauren has always yearned for marriage and a family of her own, but her long-term boyfriend just won’t commit. Could a whirlwind romance with an unlikely stranger lead to the happily-ever-after she’s always dreamed of? As the three women's lives intersect in unexpected ways, they realise that the best surprises in life and love still lie ahead.

Going to the Beach

Going to the Beach
Author: Margaret Mahy
Publisher: Learning Media Ltd
Total Pages: 16
Release: 1984
Genre: Readers (Primary)
ISBN: 9780478204087

Antifascisms

Antifascisms
Author: David Ward
Publisher: Fairleigh Dickinson Univ Press
Total Pages: 260
Release: 1996
Genre: History
ISBN: 9780838636763

This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

Merriam-Webster's Rhyming Dictionary

Merriam-Webster's Rhyming Dictionary
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
Total Pages: 356
Release: 2002
Genre: Reference
ISBN: 9780877796329

New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.

A Day with a Perfect Stranger

A Day with a Perfect Stranger
Author: David Gregory
Publisher: WaterBrook
Total Pages: 114
Release: 2011-07-19
Genre: Fiction
ISBN: 0307730182

The conversation continues. What if a stranger knew you better than you know yourself? Exasperated by her husband’s sudden new obsession with Jesus, Mattie Cominsky views an out-of-town business trip as a welcome opportunity to reflect on their marriage—and to decide if it’s time to put an end to this painfully unrewarding relationship. Aboard the plane, Mattie is relieved to find herself seated next to a passenger who shares her scorn for religion. After she confides her husband’s unexpected turn, their conversation soon leads to a fascinating exploration of spirituality, God, and the quest for meaningful connection. Mattie’s skepticism softens under the perceptive insights of this stranger, and she finds herself confronting the unspoken longings of her soul. As his comments touch on personal issues he couldn’t possibly know about, she begins to wonder if she’s misjudged not only Nick but also the God he now claims to believe in.

Salaula

Salaula
Author: Karen Tranberg Hansen
Publisher: University of Chicago Press
Total Pages: 318
Release: 2000-08
Genre: Business & Economics
ISBN: 9780226315805

When we donate our unwanted clothes to charity, we rarely think about what will happen to them: who will sort and sell them, and finally, who will revive and wear them. In this fascinating look at the multibillion dollar secondhand clothing business, Karen Tranberg Hansen takes us around the world from the West, where clothing is donated, through the salvage houses in North America and Europe, where it is sorted and compressed, to Africa, in this case, Zambia. There it enters the dynamic world of Salaula, a Bemba term that means "to rummage through a pile." Essential for the African economy, the secondhand clothing business is wildly popular, to the point of threatening the indigenous textile industry. But, Hansen shows, wearing secondhand clothes is about much more than imitating Western styles. It is about taking a garment and altering it to something entirely local, something that adheres to current cultural norms of etiquette. By unraveling how these garments becomes entangled in the economic, political, and cultural processes of contemporary Zambia, Hansen also raises provocative questions about environmentalism, charity, recycling, and thrift.