Media Studies: Content, audiences, and production

Media Studies: Content, audiences, and production
Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
Total Pages: 620
Release: 2001
Genre: Language Arts & Disciplines
ISBN: 9780702156564

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

This Fascinating Advertising Business

This Fascinating Advertising Business
Author: Harry Lewis Bird
Publisher: Wildside Press LLC
Total Pages: 442
Release: 2008-08-01
Genre: Fiction
ISBN: 1434475530

A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.

The Advertising Agency (RLE Marketing)

The Advertising Agency (RLE Marketing)
Author: Floyd Y. Keeler
Publisher: Routledge
Total Pages: 319
Release: 2014-09-19
Genre: Business & Economics
ISBN: 1317638565

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Hearings

Hearings
Author: United States. Congress. Senate. Committee on Post Office and Civil Service
Publisher:
Total Pages: 1714
Release: 1957
Genre:
ISBN: