Management Information Systems

Management Information Systems
Author: Kenneth C. Laudon
Publisher: Pearson Educación
Total Pages: 618
Release: 2004
Genre: Business & Economics
ISBN: 9789702605287

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Learning IOS Development

Learning IOS Development
Author: Maurice Sharp
Publisher: Addison-Wesley Professional
Total Pages: 591
Release: 2014
Genre: Computers
ISBN: 0321862961

This book offers the perfect hands-on introduction to iOS development, covering everything your students need to know about Objective-C, XCode, and modern iOS user interface development. With sample projects and end-of-chapter exercises, this book is ideal for classroom instruction. The authors get started fast with Objective-C, covering basic syntax, memory management, Foundation Classes, development paradigms, blocks, threads, and more. Next, they show how to use XCode and related tools to build projects, instrument and efficiently debug code, and deploy apps. In the next part, hey turn to interfaces, covering design, content construction, View Controllers, Views, Animations, Touch, Table Views, and even a taste of Core Data.

Coding All-in-One For Dummies

Coding All-in-One For Dummies
Author: Nikhil Abraham
Publisher: John Wiley & Sons
Total Pages: 797
Release: 2017-04-18
Genre: Computers
ISBN: 1119363039

See all the things coding can accomplish The demand for people with coding know-how exceeds the number of people who understand the languages that power technology. Coding All-in-One For Dummies gives you an ideal place to start when you're ready to add this valuable asset to your professional repertoire. Whether you need to learn how coding works to build a web page or an application or see how coding drives the data revolution, this resource introduces the languages and processes you'll need to know. Peek inside to quickly learn the basics of simple web languages, then move on to start thinking like a professional coder and using languages that power big applications. Take a look inside for the steps to get started with updating a website, creating the next great mobile app, or exploring the world of data science. Whether you're looking for a complete beginner's guide or a trusted resource for when you encounter problems with coding, there's something for you! Create code for the web Get the tools to create a mobile app Discover languages that power data science See the future of coding with machine learning tools With the demand for skilled coders at an all-time high, Coding All-in-One For Dummies is here to propel coding newbies to the ranks of professional programmers.

Systems Analysis and Design in a Changing World

Systems Analysis and Design in a Changing World
Author: John W. Satzinger
Publisher: Cengage Learning
Total Pages: 512
Release: 2015-02-01
Genre: Computers
ISBN: 9781305117204

Refined and streamlined, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development. Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's market. The authors' highly effective presentation teaches both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. The book highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches. The Seventh Edition's refined sequence of topics makes it easier to read and understand than ever. Regrouped analysis and design chapters provide more flexibility in course organization. Additionally, the text's running cases have been completely updated and now include a stronger focus on connectivity in applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

No Logo

No Logo
Author: Naomi Klein
Publisher: Macmillan
Total Pages: 520
Release: 2000-01-15
Genre: Business & Economics
ISBN: 9780312203436

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Python for Data Analysis

Python for Data Analysis
Author: Wes McKinney
Publisher: "O'Reilly Media, Inc."
Total Pages: 553
Release: 2017-09-25
Genre: Computers
ISBN: 1491957611

Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Understanding Digital Marketing

Understanding Digital Marketing
Author: Damian Ryan
Publisher: Kogan Page Publishers
Total Pages: 304
Release: 2012-03-03
Genre: Business & Economics
ISBN: 0749464283

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.