Oregon Agritourism Industry Marketing Analysis
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Author | : Alastair M. Morrison |
Publisher | : Routledge |
Total Pages | : 644 |
Release | : 2018-09-13 |
Genre | : Travel |
ISBN | : 1351714805 |
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Author | : |
Publisher | : |
Total Pages | : 512 |
Release | : 2003 |
Genre | : Outdoor recreation |
ISBN | : |
Author | : Holly George |
Publisher | : UCANR Publications |
Total Pages | : 160 |
Release | : 2011-01-01 |
Genre | : Technology & Engineering |
ISBN | : 1601077424 |
Agritourism has emerged as a viable financial option for many farms and ranches. Since the publication of the first edition of Agritourism and Nature Tourism, the landscape has changed as counties and local governments incorporate agritourism into their local plans. This new edition builds on the concepts of the first, and adds updated information on regulations, risk management, and new marketing trends.
Author | : |
Publisher | : |
Total Pages | : 26 |
Release | : 1997 |
Genre | : Direct marketing |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 36 |
Release | : 1995 |
Genre | : Tourism |
ISBN | : |
Author | : Peter Wilder Williams |
Publisher | : Canadian Farm Business Management |
Total Pages | : 244 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
Author | : Maria Giulia Pezzi |
Publisher | : Routledge |
Total Pages | : 287 |
Release | : 2020-07-23 |
Genre | : Business & Economics |
ISBN | : 0429874634 |
This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.
Author | : United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies |
Publisher | : |
Total Pages | : 1136 |
Release | : 2002 |
Genre | : United States |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1642 |
Release | : 2002 |
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Author | : |
Publisher | : |
Total Pages | : 90 |
Release | : 1998 |
Genre | : Dude ranches |
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