Online Marketing For Your Craft Business
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| Author | : Hilary Pullen |
| Publisher | : David & Charles |
| Total Pages | : 295 |
| Release | : 2014-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1446369021 |
For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies. You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity! “I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology
| Author | : Jason Miles |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2013-01-06 |
| Genre | : Electronic commerce |
| ISBN | : 9781484065662 |
This volume provides step-by-step directions for starting a craft business. Topics include: building the brand, price principles, auctions, taking photos, different marketplaces, promotion, and product launching. The authors present an in-depth case study of a crafts business that has achieved financial success in just five years.
| Author | : Derrick Sutton |
| Publisher | : Macmillan + ORM |
| Total Pages | : 226 |
| Release | : 2011-10-11 |
| Genre | : Crafts & Hobbies |
| ISBN | : 1429984651 |
With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy's forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton's e-Guide Crafting Success: "This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer "I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket "A true wealth of useful information." --- Etsy seller helixelemental "[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry "A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts
| Author | : Kelly Rand |
| Publisher | : Potter Craft |
| Total Pages | : 178 |
| Release | : 2012-07-10 |
| Genre | : Crafts & Hobbies |
| ISBN | : 0307587118 |
Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
| Author | : Kim Solga |
| Publisher | : Simon and Schuster |
| Total Pages | : 304 |
| Release | : 2013-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1440559198 |
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
| Author | : Idil Miriam Cakim |
| Publisher | : |
| Total Pages | : 204 |
| Release | : 2010 |
| Genre | : Telemarketing |
| ISBN | : 9781119203407 |
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.
| Author | : Kenn Oberrecht |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 193 |
| Release | : 2011-07-05 |
| Genre | : Business & Economics |
| ISBN | : 0762769297 |
Everything you need to know to run a profitable and satisfying craft business from your home From business and financial planning to marketing your business both online and through traditional outlets, this comprehensive guide provides practical solutions and solid advice on how to tap your creative skills to earn a living. Learn all about business plans, finding supplies on the Internet, publicity, zoning ordinances, and much more. Whatever your goals are, join the thousands of successful crafters, artists, and entrepreneurs, and experience the satisfaction of establishing and building your own home-based craft business. Look for useful charts and worksheets throughout the book, including: Market Survey Form Estimated Start-Up Costs Profit and Loss Projection/Report Balance Sheet Sample Invoice
| Author | : Barbara Brabec |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 290 |
| Release | : 2006-08-25 |
| Genre | : Crafts & Hobbies |
| ISBN | : 1590771087 |
This comprehensive instruction book relates specifically to businesses falling under the "arts and crafts umbrella"--from decorative art to needlecrafts to production and marketing of sideline products. Includes a collection of human interest stories about problem-solving and anecdotes about running a business. Illustrations.
| Author | : Torie Jayne |
| Publisher | : Macmillan |
| Total Pages | : 73 |
| Release | : 2014-02-11 |
| Genre | : Business & Economics |
| ISBN | : 1250044723 |
"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--
| Author | : Millicent Lownes-Jackson |
| Publisher | : A Business of Your Own |
| Total Pages | : 276 |
| Release | : 2005-03 |
| Genre | : Business & Economics |
| ISBN | : 9780943267197 |
Starting A Craft Business is a fresh and innovative inspirational business guidebook for individuals who love to make handcrafted or art items and want to make money while enjoying their talent. Whether the craft artisan is a retired school teacher, vacation bible school craft teacher, disabled professional, or simply a lover of any form of art or craft, this book will help to make their dreams and aspirations of business ownership become a reality.
