Online Influence
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| Author | : Joris Groen |
| Publisher | : |
| Total Pages | : 414 |
| Release | : 2020-10-18 |
| Genre | : |
| ISBN | : |
How do you turn visitors into buyers? And dropouts into sign-ups? Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman.With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini
| Author | : Nathalie Nahai |
| Publisher | : Pearson UK |
| Total Pages | : 274 |
| Release | : 2012-12-14 |
| Genre | : Business & Economics |
| ISBN | : 0273781588 |
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
| Author | : Stephanie A. Baker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 155 |
| Release | : 2020-01-16 |
| Genre | : Social Science |
| ISBN | : 1509530207 |
The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
| Author | : Olivia Yallop |
| Publisher | : Scribe Us |
| Total Pages | : 288 |
| Release | : 2022-05-03 |
| Genre | : Computers |
| ISBN | : 9781950354870 |
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.
| Author | : Sara McCorquodale |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 224 |
| Release | : 2019-09-05 |
| Genre | : Business & Economics |
| ISBN | : 1472972007 |
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
| Author | : Michelle Gibbings |
| Publisher | : Major Street Publishing |
| Total Pages | : 164 |
| Release | : 2022-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1925281574 |
In today's fast-paced world, organisations and the people who work for them are going through rapid change. Most successful leaders are able to make the most of these dynamic environments.They understand themselves, understand others and understand how to manage and motivate behavioural change. It is through these core skills that they are able to prosper through change and gather the influence they need to be successful. These skills are relevant for everyone &– regardless of their role or hierarchical position.Michelle Gibbings wrote Step Up specifically for people who are more technically focused, but who are at a stage in their career where they know they need to change if they want to advance. They could be accountants, financial planners, risk management experts, financial controllers, engineers, scientists or even doctors. They are people who associate with their technical craft first, even though they may now be in a leadership role and are required to step up.
| Author | : Jay Conrad Levinson |
| Publisher | : Entrepreneur Press |
| Total Pages | : 266 |
| Release | : 2010-08-31 |
| Genre | : Business & Economics |
| ISBN | : 1599183838 |
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
| Author | : Zoe Chance |
| Publisher | : Random House |
| Total Pages | : 305 |
| Release | : 2022-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1984854348 |
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
| Author | : Sara Shepard |
| Publisher | : Ember |
| Total Pages | : 369 |
| Release | : 2022-01-04 |
| Genre | : Young Adult Fiction |
| ISBN | : 0593121562 |
Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.
| Author | : Shlomo Benartzi |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2015-10-06 |
| Genre | : Business & Economics |
| ISBN | : 0698194306 |
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.
