One Thousand And One Marketing Ideas
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One Great Insight Is Worth a Thousand Good Ideas
| Author | : Phil Dusenberry |
| Publisher | : Penguin |
| Total Pages | : 298 |
| Release | : 2006-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1101662042 |
"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
One Thousand and One Ways to Market Your Books
| Author | : John Kremer |
| Publisher | : Open Horizons |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Authors and publishers |
| ISBN | : 9780912411491 |
Today's most complete handbook on book marketing.
Playing to Win
| Author | : Alan G. Lafley |
| Publisher | : Harvard Business Press |
| Total Pages | : 274 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 142218739X |
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Does Marketing Need Reform?
| Author | : Jagdish N. Sheth |
| Publisher | : M.E. Sharpe |
| Total Pages | : 366 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780765616982 |
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Sustainability and Social Marketing Issues in Asia
| Author | : Farzana Quoquab |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 171 |
| Release | : 2023-01-26 |
| Genre | : Business & Economics |
| ISBN | : 1800718470 |
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
199 Internet-based Businesses You Can Start with Less Than One Thousand Dollars
| Author | : Sharon Cohen |
| Publisher | : Atlantic Publishing Company |
| Total Pages | : 338 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1601382553 |
Many people choose to start an online business because they desire a more flexible schedule, hate commuting, and want the ability to work from anywhere. This book will provide you with a road map to success by detailing how other Internet businesses have found success. In addition, you will learn how to evaluate your risk level, promote your business, and find a target market. You will learn how to select a Web-hosting service, attract and keep customers, and how to take advantage of tools like Amazon.com, Yahoo!, CafePress, and PayPal.
Science, Industry and the State
| Author | : G. Teeling-Smith |
| Publisher | : Elsevier |
| Total Pages | : 117 |
| Release | : 2014-05-09 |
| Genre | : Business & Economics |
| ISBN | : 1483185621 |
Science, Industry and the State presents the factors that have influenced the pace and pattern of industrial growth of United Kingdom. This book discusses the triangular relationship among science industry, and state. Organized into six chapters, this book begins with an overview of the complex pattern of innovation in the pharmaceutical industry, which can be compared with the effects of ecology and evolution on natural history. This text then describes the situation that arises when conventional methods of economic analysis are used to explore basic economic problems as pricing and profits in science-based industry. Other chapters consider the role of commercial marketing techniques in scientific progress. This book discusses as well the economic and social problems within an industrial environment. The final chapter deals with the scientific evolvement of modern industry that has produced a series of economic and social repercussions. This book is a valuable resource for economists and industrial scientists.
