On The Influence Of The Audience
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| Author | : Ben Decker |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 305 |
| Release | : 2015-03-27 |
| Genre | : Business & Economics |
| ISBN | : 0071839844 |
"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.
| Author | : Allison Shapira |
| Publisher | : AMACOM |
| Total Pages | : 240 |
| Release | : 2018-10-16 |
| Genre | : Business & Economics |
| ISBN | : 0814439365 |
When you know what to say and how to say it, people listen. Find your powerful voice, and step into leadership. Speak with impact. Every day, you have an opportunity to use your voice to have a positive impact -- at work or in your community. You can inspire and persuade your audience -- or you can distract and put them to sleep. Presentation styles where leaders are nervous, ramble, and robotic can ruin a talk on even the most critical topics. As your performances become weak, your career prosects start to dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity. You must?sound?as capable as you are. Public speaking is a skill, not a talent. With the right guidance, anyone can be a powerful speaker. Written by former opera singer turned CEO and TEDx speaker Allison Shapira, Speak with Impact unravels the mysteries of commanding attention in any setting, professional or personal. Whether it’s speaking up at a meeting, presenting to clients, or talking to large groups, this book’s easy-to-use frameworks, examples and exercises will help you: Engage your audience through storytelling and humor Use breathing techniques to overcome stage fright Strengthen and project your voice by banishing filler words/uptalk Use effective body language and build your executive presence Compose a clear message and deliver confident, authentic presentations Learn to conquer fear, capture attention, motivate action, and take charge of your career with?Speak with Impact.
| Author | : S. Elizabeth Bird |
| Publisher | : Routledge |
| Total Pages | : 209 |
| Release | : 2013-08-21 |
| Genre | : Social Science |
| ISBN | : 1135379874 |
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
| Author | : Laura Sicola |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-02-19 |
| Genre | : |
| ISBN | : 9781948787314 |
When you speak, whether on stage, in a meeting or on the telephone, do you command the room confidently and naturally? Are you seen as a true leader? Do you get the full respect you deserve and the results you want?If you're like most people, your response to most of these questions is, "No, but I want to!" The reason is in our "blind spot": the gap between how we think we come across when we speak, and how we actually come across to others. Have you ever had an argument in which someone angrily says, "It's not what you said, it's how you said it!"? The truth is that it's both- and that's the blind spot. If you've ever been there, then this book is for you. Full of stories, examples, and exercises for you to try, Speaking to Influence helps you take the blinders off and see where you're getting in your own way so you can create strong, positive relationships, establish your best reputation, and achieve your greatest goals and purpose.
| Author | : Mira Sucharov |
| Publisher | : University of Toronto Press |
| Total Pages | : 230 |
| Release | : 2019-01-02 |
| Genre | : Social Science |
| ISBN | : 1487587473 |
How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.
| Author | : Omotayo O. Banjo |
| Publisher | : Taylor & Francis |
| Total Pages | : 327 |
| Release | : 2018-07-04 |
| Genre | : Social Science |
| ISBN | : 1351660195 |
This volume gathers scholarship from varying disciplinary perspectives to explore media owned or created by members of the African diaspora, examine its relationship with diasporic audiences, and consider its impact on mainstream culture in general. Contributors highlight creations and contributions of people of the African diaspora, the interconnections of Black American and African-centered media, and the experiences of audiences and users across the African diaspora, positioning members of the Black and African Diaspora as subjects of their own narratives, active participants and creators. In so doing, this volume addresses issues of identity, culture, audiences, and global influence. Chapter 11 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
| Author | : Jamie Wolf |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-11-12 |
| Genre | : |
| ISBN | : 9781938953170 |
Have you ever wondered how to scale your business from startup to $100,000 per month and beyond?Perhaps you want to know how to become a best-selling author and get on a bestseller list so you can tell a compelling brand story to increase your influence and authority to attract more customers. As an expert, an entrepreneur, an online coach, a small business owner, or someone with a digital course or mastermind offer, how often have you felt overwhelmed, stuck in procrastination, or chasing yet another shiny object even as you want to start a movement or implement your vision to make an impact and give back to others?When you have a method to scale your business to $100,000 per month and beyond, you will embrace the true legacy you are here to make. The Million Dollar MethodTM takes away the complexity and overwhelm, and gets you to results with relentless focus so you stop drowning in your business and get to doing what you love most, changing lives now. Inside Million Dollar MethodTM we highlight Chris Baden, a best-selling author, dad, and former American Ninja Warrior competitor, who grew three businesses to the million-dollar mark and just launched a highly profitable software company! Dr. Grace Lee was orphaned at an early age, left to grow up on the streets and fend for herself. Today she is a best-selling author and has 2.4+ million views on her YouTube channel while adding 10k+ new subscribers each month with a system in place for monetizing her audience. Akbar Sheikh is a best-selling author who went from living in a closet with his brother to receiving five Two Comma Club awards (representing $5 Million in revenue) while helping thousands of entrepreneurial students make more to give more. But ? no more spoilers! Read Million Dollar Method so you, too, can scale your business to $100,000+ per month, become a best-selling author, and grow your influence, audience, & revenue fast!
| Author | : Heather Pemberton Levy |
| Publisher | : Routledge |
| Total Pages | : 85 |
| Release | : 2016-10-04 |
| Genre | : Business & Economics |
| ISBN | : 1351818457 |
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.
| Author | : Jason Teteak |
| Publisher | : Morgan James Publishing |
| Total Pages | : 262 |
| Release | : 2014-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1614486131 |
Rule the Room is the product of Jason Teteak’s twenty-year experience as a trainer and coach. His thoroughly tested advice covers every presenter’s concerns, from hooking the audience immediately to entertaining them, and from overcoming your fears to handling questions. He covers every base—content creation, delivery, audience management— with an overview plus step-by-step instructions, review exercises, and scores of specific and practical tips. Whether you want to persuade, motivate, teach, or inspire, Rule the Room can be your guide.
| Author | : Jennings Bryant |
| Publisher | : Routledge |
| Total Pages | : 645 |
| Release | : 2002-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135647380 |
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
